Why Outsource to an SEO Company in Israel?

Some people wonder why companies from all over the world want to work with us. After all, we are located in a bad neighborhood–one of our neighboring countries openly says they would like to wipe us off the face of the earth. And it’s not like there aren’t any good Internet marketing companies in America, […]

Conversion Optimization — People are Starting to Get It

One thing I learned from experience was not to talk to potential clients about conversion optimization. They wanted traffic. And more traffic. If I mentioned conversion optimization I could hear their eyes glaze over through the phone. Recently, we had some calls from companies that wanted us to manage their Google Adwords campaign. However, after […]

Conversion Optimization Upselling, The Economist and Relativity

In his book, Predictably Irrational, Dan Ariely’s 1st chapter is something every one who is interested in conversion optimization should read. Actually, everyone who buys anything on the Internet (and offline) should read it too. If everyone takes my advice, Mr. Ariely will make a lot of money. Airely’s experiment proves that we are easily […]

Will Google Follow IBM and Microsoft by Failing to Make the Leap?

Most companies stumble when technology shifts. How can that happen with search engines? In 10 years the web will be 32 times as powerful as it is now. So instead of many results you may get a single Answer. At least that is what Kevin Maney suggests in his Atlantic Monthly article. Actually, Google does […]

Web Analytics Segmentation and Low Fat Cottage Cheese

In the supermarket the other day I was happy to see a sale for low fat cottage cheese in a 3 pack. There were many 3 packs available and I soon found out why. The expiry date was fast approaching and my son nixed the purchase. Unfortunately there were no single low fat cottage cheese […]

SEO vs PPC Website Statistics Confuse the New York Times

Anyone who does web analytics knows how easy it is to make a mistake. So it is not surprising that the New York Times published an article which can be misleading. The NYT headline is “The Payoff of Ads on Search Engines” and reports on a study by Engine Ready that “visitors who get to […]

Dashboard Dangers and Web Analytics

Dashboards are important because they: Provide warning signals Provide people with an important information overview However, they can also be very dangerous. If your job requires you to interpret data and create actionable items you must have access to all the data. Don’t rely on someone to prepare a dashboard for you. Here why: You […]

“50 Kick-Ass Keyword Strategies” by Aaron Wall

A book on Keyword strategies. To me it seems that any Internet marketer is already doing all the insights mentioned in the promo text for this book. That is not to say that the book is not worth reading-chances are it may have some ideas you don’t know about. However for those who are too […]

What Every Web Site Marketer Should Read

I recently read an interesting book based on the following ideas: “Incentives are the cornerstone of modern life” Many websites use this fact of life by offering free products, free trials or free information. “The conventional wisdom is often wrong” That is why we always test our new website ideas. You do test don’t you? […]

Web Analytics Insights Improved by Using Medical Diagnostic Methods

It seems like I am not the only one to be interested in the way doctors model their thinking. In his book “How Doctor’s Think” Jerome Groopman tells of a hand problem he had. He visited a few doctors but none inspired confidence with their diagnosis or lack thereof. Finally, a young doctor decided to […]