When Soft Conversions Conflict with Hard Conversions

Sites which are designed to generate sales leads are harder to analyze than ecommerce sites as there is no clear way to judge success. One important metric is–how many people contact the company. We call this a hard conversion. However, especially when sales cycles are long, it is also important to measure return visitors, time […]

Japanese Digital Marketing / PPC Strategy

Japanese Pay Per Click Japan’s highly developed economy is the 3rd largest in the world. Its wealthy population is good for the tourism industry and other luxury segments. Japan is a great market for B2B and B2C companies targeting: Manufacturing, medical, energy, research and other industrial sectors. A sophisticated, upwardly mobile population that interfaces using […]