High-Tech B2B Networking Company
We took over the digital marketing of a B2B high-tech networking company. The company had recently made an unsuccessful update to their website. The redirects were not done properly & it was too late to fix this.
In addition, the Coronavirus hit & leads from conferences & sales people went down very significantly. Virtual conferences were a very poor replacement.
In order to get fast results, we first revamped their online search campaigns:
We redid all of their campaigns.
Focused their display ads much more narrowly
Added Bing search ads in addition to Google
Added search ads in a foreign language where they had many sales
These actions succeeded in bringing in a steady flow of leads to replace the leads lost from conferences and salespeople.
But we were still not satisfied. We decided to do a usability study to see what we were missing. We carefully picked testers that we felt would bring us new insights. The usability test did help us find many places where we could improve the website. However, there was one thing that really helped us refocus all our efforts.
We listened very carefully to what the testers were saying and realized that we were not focusing enough on one important keyword. We checked our ad campaign and saw the conversion rate for this keyword was twice as high as the average.
We made this keyword the most important SEO keyword for our organic efforts. We also altered the ad group with this keyword so that it would not run out of budget.
The result of these efforts was a doubling of the goal value.
Our client asked us to meet them and explain to them what we did to increase their sales so much.
Usability testing resulted in the doubling of the goal value and increasing sales.
A new client, a manufacturer of water treatment devices for industrial and agricultural uses, came to us to increase their traffic. We optimized their pages to rank higher in search engines, and introduced both Search and Display ads on Google, with some Facebook and LinkedIn ads as well.
In 8 months we were able to raise traffic over 1000% (more than ten times what it was the previous year), and goal value more than tripled.
Another client started working with us several years ago with a very small website, ranking on the 4th or 5th pages of Google, and getting a few hundred users per month in an extremely niche market.
We did a complete overhaul of their website, & began advertising on Google and Bing.
They now rank on the first page of Google for all their product lines, receive thousands of users per month to the site, and sell hundreds of their devices globally within the communication, telecom, and aerospace industries.
Went From 6k
/Year to 352k on
A few years ago, we began helping an e-commerce client with their YouTube channel. They had been doing relatively well, getting over a million views the previous year, but only about 6,000 subscribers. They wanted to expand their reach and their following.
We started by promoting videos with in-stream ads and doubled the number of views, to 2.4 million for the year, but we received only 6,500 new subscribers.
The following year we asked them to put out a new video every two weeks. We found an optimal mix of rotating between promoting new videos, & a selection of older videos.
Subscriber Increase of 120%
This was successful. The second year, the client received 4.3 million views, and 14,300 new subscribers. A 120% increase in new subscribers!
So, we knew that publishing more videos, more frequently, was a good strategy.
YouTube introduced “Shorts,” which we recommended using.
“Shorts” are under 60 seconds long & they are taller than they are wide – like the videos the client was already producing for Instagram.
Subscriber Increased By Additional 2,362%
Medical DeviceMany clients have been working with for us for many years. One client sells a medical device has been working with us for 15 years. However, during those 15 years, they left us. Twice! In both cases, they came back to us. It is nice to know that clients come back to us even after trying our competitors.
HotelThe hotel industry is very competitive in Europe. After working with us to increase occupancy, our client had to add another wing to the hotel. You can’t get better results than that.
B2B Kitchen Supplier
A B2B client that produces commercial kitchen supplies had a big increase in orders after we started working with them. At one point they told us that they can not keep up with their orders. It was great for them, but not so great for us. They stopped working with us as we were bringing in too many new clients.
We took over a campaign for a strength training product. We stopped their Adwords search campaigns as they were wasting their money. Facebook ads and posts have resulted in over 2 million followers. This extra exposure is driving their ever-increasing sales.
Tourism to Japanese
A few years ago, I received an email from an American company asking us to take over their digital marketing from their existing company. The only unusual part was that the marketing has to be in Japanese. I like challenges & immediately agreed. We are now working with them for over 5 years and helped them with digital marketing in Korean as well. We like challenges.
A new medical tourism company with in-house SEO contacted us. They wanted to get a lot of traffic fast and didn’t think their in-house SEO department could do it. They offered a retainer fee with a big bonus if we reached their target within a year. After that, they would take over the SEO.
After 2 months they called to terminate our contract as they did not see the traffic they were expecting. I remember the call very vividly because I was in the middle of a squash match.
I explained to them that we work in a very methodological matter. First, we do research, then we build a strategy and only then do we implement. They agreed to give us another month for implementation. We reached their traffic goal 6 months ahead of schedule. We received our bonus after only 6 months.
Director of Marketing | BOScom, Ltd. Teradyon, Israel