The Bank of Israel redid their website about a year ago. But apparently, they haven’t done any usability studies. When you land on their 404 page:

  • The visual has nothing to do with the Bank of Israel. It shows a bird that has lost its way in the desert. Maybe it refers to the children of Israel wandering 40 years in the desert after leaving Egypt. But what does that have to do with the Bank of Israel?
  • There are no links at all. You would think they would at least have a link to the home page and other popular pages in the body of the text. And some clever text to show how smart they are
  • There is no menu at the top of the page to help people find their way to the correct page.
404 error page on Bank of Israel site indicates usability problems.
Bank of Israel's 404 error page shows that usability studies weren't performed on the site.

On the English and Arabic site, the page is the same – with the message in Hebrew. Not very helpful to English and Arabic speakers. It is important to usability tests on websites from time to time. Why make it hard for your customers to accomplish their goals?

Popular Posts
Recent Posts
March 18, 2026
Trust but Verify: How to Check if Website Reviews Are Real
March 9, 2026
Why Radius Targeting in Google Ads Limits Your Optimization (And What to Use Instead)
December 7, 2025
The Hidden Cost of Asking for 5-Star Reviews—and What to Do Instead
August 10, 2025
The Surprising Truth About Ad A/B Testing: Why Small CTR Differences Might Be Misleading
July 22, 2025
When Does Google’s AI Take the Top Spot in Search Results?
June 30, 2025
Importing Google Ads Campaigns to Bing Ads: The Geographic Targeting Issue
July 17, 2024
Jewish Search Engines and Jewish Information Finders
July 14, 2024
Google Search for “Current Famines” Fails to Show Relevant Results
June 23, 2024
Are Google and Bing Hiding the UN Report Showing No Starvation in Gaza?
May 29, 2024
AI, Google Translate & Digital Marketing
Categories