Our Digital Marketing Blog
One Word vs. Two Word Negative Keywords on Google and Bing Ads
Part Two: We wrote yesterday an important tip about negatives, which is that Google will not automatically add the plurals and misspellings of the keywords you add as negatives. You will need to add them manually. Here is our next negatives tip. Many times, people add negative keyword phrases to Google Ads. For example, if a store […]
Digital Marketing in the Wake of the Swords of Iron War in Gaza
Digital Marketing in the Gaza War Digital Marketers are uniquely equipped to explain Israel’s position in cyberspace because we understand the influence of social media. For example, Hamas uses the term “Free Palestine” even though Gaza has been free since 2005. Israeli Digital marketers as well as others who see through Hamas’ lies are needed […]
Make it Easy to Leave to Increase Sales and Leads
We all know that making it easier to buy products on our website will increase sales and leads. But a less-known strategy is to make it easier for people to disengage. Here is an example from Katy Milkman’s Choiceology podcast. Learn more how to reduce friction and increase sales and leads An online newspaper made it […]
A Word of Caution: Analyzing Gender Through Google Analytics
Male vs. female online shopping behavior Studies demonstrate that gender significantly influences online shopping behavior. As a result, analyzing male and female behavior on websites can be a strategic approach to optimize sales. However, when utilizing Google Analytics for this purpose, there are some critical considerations. Google Analytics provides the functionality to compare data between […]
Navigating Google Ads Policies: A Case Study
COVID-19 Employee Shortage During the height of the COVID-19 pandemic, we faced a significant challenge. Our client was in desperate need of employees, yet the pool of available talent seemed to have evaporated. The unemployment benefits were going strong, but obviously weren’t going to be endless, and our mission was to capture the attention of […]
Google Ads Experiment Strategy
Experiments on Google Ads Did you know that Google Ads is literally set up to perform experiments? We had a successful campaign running with all its keywords on “Phrase match”. In general, phrase match is our preferred choice ever since +broad +match +modifier was deprecated. After deprecating the keyword match type broad match modifier, Google […]
Is ChatGPT Better Than Google’s Bard?
No Access to Bard from Israel Google’s Bard does not yet allow access from Israel. That’s already a big negative in our opinion. Instead of asking people which AI they think is better, we decided to go directly to the source and ask the AIs themselves. Sorry Bard, since you are not available in Israel, we […]
Chat GPT, AI and Digital Marketing
ChatGPT vs. Humans ChatGPT has made quite an entrance. People are learning what it can and cannot do for digital marketing. We decided to test it against humans. We set up a contest on a freelance website for people to compose a new tagline for our business. We gave them information about what we wanted […]
Should You Use Negative Keywords on the Account Level
Have you read our first and second blog posts about negative keywords? Here is Part 3 Google has recently added the ability to add negative keywords on the account level. That has a few advantages: If you have a negative keyword that is appropriate for all your campaigns, this is a more reliable way of […]
Google Ads Negative Broad Match Tips You Probably Don’t Know
Part 1 When you add a keyword to Google Ads or Microsoft Ads the search engines automatically include misspellings and plural versions. However, if you add this same keyword to the list of negative keywords this does not happen: • If you want the plural version, then you must add in the plural version also. […]
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