Google Adwords AB Testing Mistakes You Should Avoid

When analyzing which ads work better you probably don’t break it down by keyword. This means you may come to the wrong conclusions. We recently compared two ads as you can see in the screen shot below (I changed many of the details to protect the privacy of our client). Google Adwords AB tests must […]

China SEO and Chinese SEO – an Introduction

Companies that want to market to Chinese speakers must first decide on their target markets. Who are they trying to reach? But first let’s define some China SEO terms. What is China SEO? For the keyword China SEO there are a few meanings: Someone who wants find an SEO company to market to China Someone […]

The Six Sigma and Web Marketing Debate

Mike Moran thinks that Six Sigma isn’t relevant to internet marketing “Six sigma is an excellent way to deliver high quality with repeatable processes, such as manufacturing your product, but it is exactly the wrong goal in Internet marketing. “ Bryan Eisenberg, on the other hand, thinks it is important enough to build into the […]

Multi lingual SEO: Arabic, Hebrew, Chinese and Non Latin Character URLs

Is it best to use Hebrew / Arabic / Chinese or Latin characters in the URL? Here is an example of a URL with Hebrew and English mixed in as shown in a Google results page. It is nice that the URL keyword is bolded just like in English. The only problem is that when […]

Web Analytics an Hour a Day by Avinash Kaushik

I found a web analytics book worth reading. Although I knew almost everything Avinash Kaushik wrote, I learned more from this book than any other one source. Finding out what your web site users think by talking to them comes up many times in the book. This is very important, however smaller companies may not […]

English Global Search Engine Marketing Keyword Strategy

Most people realize that different languages demand different keywords and strategies. However, English is a special case. It is now the de facto international language leaving Esperanto in the dust. Not everyone pays enough attention to the fact that English is used differently by different users. There are more second language English speakers than native […]

When Not to Optimize 1-2 Keywords per Page

The rule to optimize for only 1-2 keywords per page has been repeated so often that it has become set in stone. Actually, some people say 2-3 and others say 3-4. I did a check in Google for: optimize page “1-2 keywords” -searching. I replaced the numbers each time and the one with the most […]

How to Start

A lot of people call me in order to improve their digital marketing strategy. Many have started with banner ads. Others want to start directly with SEO. My advice to almost everyone is to start with a Google Adwords or Yahoo PPC campaign. This way, you can quickly find out what works and what doesn’t. […]

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