Bounce Rate Analytics Can Be a Waste of Time
I ran across Bounce Rate articles on the web recently and see that many people are wasting their time with this metric. A high bounce rate can be because: The referring website is low quality. This happens a lot with social media sites The search engine is sending traffic through its images feature The keyword […]
Multivariate Testing and Online Dating
I know someone who had a dating service before the internet became popular. It was a very personalized service. She always had great stories (anonymous of course) and there was one in particular that has always stuck with me. Once she was yelled at by an irate customer. She had just come back from a […]
Time on Site as a Meaningful Metric
Time on site is frequently used as a conversion proxy when conversions rates are too low to be statistically significant. Avianah Kaushik’s Occam’s Razor blog entry shows how to segment visitors to get meaningful actionable data. Here is a table showing different keywords. It is clear that keyword 4 has the best time on site. […]
Google Adwords AB Testing Mistakes You Should Avoid
When analyzing which ads work better you probably don’t break it down by keyword. This means you may come to the wrong conclusions. We recently compared two ads as you can see in the screen shot below (I changed many of the details to protect the privacy of our client). Google Adwords AB tests must […]
China SEO and Chinese SEO – an Introduction
Companies that want to market to Chinese speakers must first decide on their target markets. Who are they trying to reach? But first let’s define some China SEO terms. What is China SEO? For the keyword China SEO there are a few meanings: Someone who wants find an SEO company to market to China Someone […]
The Six Sigma and Web Marketing Debate
Mike Moran thinks that Six Sigma isn’t relevant to internet marketing “Six sigma is an excellent way to deliver high quality with repeatable processes, such as manufacturing your product, but it is exactly the wrong goal in Internet marketing. “ Bryan Eisenberg, on the other hand, thinks it is important enough to build into the […]
Multi lingual SEO: Arabic, Hebrew, Chinese and Non Latin Character URLs
Is it best to use Hebrew / Arabic / Chinese or Latin characters in the URL? Here is an example of a URL with Hebrew and English mixed in as shown in a Google results page. It is nice that the URL keyword is bolded just like in English. The only problem is that when […]
Web Analytics an Hour a Day by Avinash Kaushik
I found a web analytics book worth reading. Although I knew almost everything Avinash Kaushik wrote, I learned more from this book than any other one source. Finding out what your web site users think by talking to them comes up many times in the book. This is very important, however smaller companies may not […]
English Global Search Engine Marketing Keyword Strategy
Most people realize that different languages demand different keywords and strategies. However, English is a special case. It is now the de facto international language leaving Esperanto in the dust. Not everyone pays enough attention to the fact that English is used differently by different users. There are more second language English speakers than native […]
When Not to Optimize 1-2 Keywords per Page
The rule to optimize for only 1-2 keywords per page has been repeated so often that it has become set in stone. Actually, some people say 2-3 and others say 3-4. I did a check in Google for: optimize page “1-2 keywords” -searching. I replaced the numbers each time and the one with the most […]
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