The Best B2B Digital Marketing Tip

There are many Digital Marketing channels and platforms today. After over 20 years of experience in the field, I know which ones worked best for our clients. However, that does not necessarily mean that they will work best for your B2B company. Therefore, the best B2B tip I can give you is to test. Test different platforms […]

Website Usability Case Study

I Hope that Tadiran’s Air Conditioners Work Better Than Their Website Many businesses don’t realize how important it is to test their website usability frequently. I just bought an air conditioner and followed their instructions on how to register and get 3 months additional warranty for free. I went to the page below and clicked […]

How to Increase Your YouTube Subscribers from 6k to 351k per Year

A few years ago, we began helping a client with their YouTube channel. They had been doing relatively well, getting over a million views the previous year, but only about 6,000 new subscribers. They wanted to expand their reach and their following. We started by promoting videos with in-stream ads and doubled the number of […]

Google Ads Bug When Adding 50 States in Bulk

The Challenge: Targeting a Very Specific Area in Google Ads Yesterday we were working on a campaign targeting a very specific radius around a client in Wisconsin. Even though we limited our ads to a certain radius; our ads kept getting impressions and clicks outside of the chosen targeted area.  Of course, we unchecked the […]

Don’t Use Average Site Speed When Testing Your Website

Google Analytics has a site speed graph that shows Average Page Load Time. It is important to reduce this to improve usability and increase conversions. However, if you are not careful these statistics can give you the wrong conclusions. For example, the table below shows that the USA and the UK have load times of […]

High-Tech B2B Networking – Case Study

We took over the digital marketing of a B2B hi-tech networking company. The company had recently made an unsuccessful update to their website . The redirects were not done properly and it was too late to fix this.  In addition, the Coronavirus hit and leads from conferences and sales people went down very significantly. Virtual […]

Google Ads Country Restrictions Are Sometimes Misleading

What do Crimea, Cuba, Iran, North Korea, Sudan (+ South Sudan), and Syria have in common? You can’t target these countries in Google Ads. You can’t exclude them. But your ads may show there anyway, and you’ll have to pay for it.  According to Google: Google must comply with sanctions imposed by the United States […]

B2B Digital Marketing Checklist

How to Build Your Business Online in a Post-Covid Economy What You Will Learn We’ll break this down into 3 essential stages.  Preparation: Market Analysis & Strategy Building Execution: Building & Optimizing Your Site Next Steps: Promotion & Maintenance Advertising Social Media Site Maintenance We also provide a Digital Marketing Glossary, an explanation of key […]

Google Rolls Out Fees in Turkey, Austria and the UK

Advertisers, don’t be alarmed when your ad spend goes up by as much as 5%. Google has just announced new fees in 3 countries.  When will the fees start? The fees will start being charged on November 1, 2020. Where will these fees apply?  Google will charge a fee for ads served in the UK, […]

Awards

You may think this is a funny looking award but this hat is what Google sent me when I became one of the first 100 people worldwide to become a Google Professional. We participated in a web analytics webinar. The prize for asking the best question went to our web analyst. The book is about […]

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