Call Ads on Google Ads
Google Ads has a cool type of an advertisement called a call ad. A call ad is a type of Smart campaign. As seasoned marketers, we usually stay away from automated strategies such as Smart campaigns since Google has too much control for our taste. But, when we tested a call ad, we saw results […]
Why You Should Not Eliminate Keywords with High Bounce Rates in B2B Campaigns
The best way to explain this is by using an example. We will use an example where you are paying for a keyword in a PPC campaign such as Google Ads. A high bounce rate means that most of the visitors you are paying for are a waste of money since they come and leave […]
Should I Switch to Google Analytics 4 Early?
Google will stop reporting data to Google Analytics Universal in July 2023. However, there are important reasons to upgrade to GA 4 now. I will mention just the most important ones: • If you wait to switch next year you will not have any historical data. The historical data from Google Analytics Universal cannot be […]
The Best B2B Digital Marketing Tip
There are many Digital Marketing channels and platforms today. After over 20 years of experience in the field, I know which ones worked best for our clients. However, that does not necessarily mean that they will work best for your B2B company. Therefore, the best B2B tip I can give you is to test. Test different platforms […]
Website Usability Case Study
I Hope that Tadiran’s Air Conditioners Work Better Than Their Website Many businesses don’t realize how important it is to test their website usability frequently. I just bought an air conditioner and followed their instructions on how to register and get 3 months additional warranty for free. I went to the page below and clicked […]
How to Increase Your YouTube Subscribers from 6k to 351k per Year
A few years ago, we began helping a client with their YouTube channel. They had been doing relatively well, getting over a million views the previous year, but only about 6,000 new subscribers. They wanted to expand their reach and their following. We started by promoting videos with in-stream ads and doubled the number of […]
Google Ads Bug When Adding 50 States in Bulk
The Challenge: Targeting a Very Specific Area in Google Ads Yesterday we were working on a campaign targeting a very specific radius around a client in Wisconsin. Even though we limited our ads to a certain radius; our ads kept getting impressions and clicks outside of the chosen targeted area. Of course, we unchecked the […]
Don’t Use Average Site Speed When Testing Your Website
Google Analytics has a site speed graph that shows Average Page Load Time. It is important to reduce this to improve usability and increase conversions. However, if you are not careful these statistics can give you the wrong conclusions. For example, the table below shows that the USA and the UK have load times of […]
High-Tech B2B Networking – Case Study
We took over the digital marketing of a B2B hi-tech networking company. The company had recently made an unsuccessful update to their website . The redirects were not done properly and it was too late to fix this. In addition, the Coronavirus hit and leads from conferences and sales people went down very significantly. Virtual […]
Google Ads Country Restrictions Are Sometimes Misleading
What do Crimea, Cuba, Iran, North Korea, Sudan (+ South Sudan), and Syria have in common? You can’t target these countries in Google Ads. You can’t exclude them. But your ads may show there anyway, and you’ll have to pay for it. According to Google: Google must comply with sanctions imposed by the United States […]
About AIMS Digital