Global Multilingual SEO Book now in Paperback

Our Global Multilingual book has now been published in paperback version. You can download a new, updated PDF version of the free excerpts here. The printed version has updates and corrections and we have updated the Amazon Kindle version as well. There are many reasons to prefer ebooks over printer versions and vice versa. It […]

Conversion Optimization Upselling, The Economist and Relativity

In his book, Predictably Irrational, Dan Ariely’s 1st chapter is something every one who is interested in conversion optimization should read. Actually, everyone who buys anything on the Internet (and offline) should read it too. If everyone takes my advice, Mr. Ariely will make a lot of money. Airely’s experiment proves that we are easily […]

“50 Kick-Ass Keyword Strategies” by Aaron Wall

A book on Keyword strategies. To me it seems that any Internet marketer is already doing all the insights mentioned in the promo text for this book. That is not to say that the book is not worth reading-chances are it may have some ideas you don’t know about. However for those who are too […]

What Every Web Site Marketer Should Read

I recently read an interesting book based on the following ideas: “Incentives are the cornerstone of modern life” Many websites use this fact of life by offering free products, free trials or free information. “The conventional wisdom is often wrong” That is why we always test our new website ideas. You do test don’t you? […]

Web Analytics Insights Improved by Using Medical Diagnostic Methods

It seems like I am not the only one to be interested in the way doctors model their thinking. In his book “How Doctor’s Think” Jerome Groopman tells of a hand problem he had. He visited a few doctors but none inspired confidence with their diagnosis or lack thereof. Finally, a young doctor decided to […]

The Six Sigma and Web Marketing Debate

Mike Moran thinks that Six Sigma isn’t relevant to internet marketing “Six sigma is an excellent way to deliver high quality with repeatable processes, such as manufacturing your product, but it is exactly the wrong goal in Internet marketing. “ Bryan Eisenberg, on the other hand, thinks it is important enough to build into the […]

Web Analytics an Hour a Day by Avinash Kaushik

I found a web analytics book worth reading. Although I knew almost everything Avinash Kaushik wrote, I learned more from this book than any other one source. Finding out what your web site users think by talking to them comes up many times in the book. This is very important, however smaller companies may not […]