COVID-19 Employee Shortage During the height of the COVID-19 pandemic, we faced a significant challenge. Our client was in desperate need of employees, yet the

Experiments on Google Ads  Did you know that Google Ads is literally set up to perform experiments? We had a successful campaign running with all

Have you read our first and second blog posts about negative keywords? Here is Part 3 Google has recently added the ability to add negative

Part Two: We wrote yesterday an important tip about negatives, which is that Google will not automatically add the plurals and misspellings of the keywords you

Part 1 When you add a keyword to Google Ads or Microsoft Ads the search engines automatically include misspellings and plural versions. However, if you

The Challenge: Targeting a Very Specific Area in Google Ads Yesterday we were working on a campaign targeting a very specific radius around a client

What do Crimea, Cuba, Iran, North Korea, Sudan (+ South Sudan), and Syria have in common? You can’t target these countries in Google Ads. You