Google Rolls Out Fees in Turkey, Austria and the UK

Advertisers, don’t be alarmed when your ad spend goes up by as much as 5%. Google has just announced new fees in 3 countries.  When will the fees start? The fees will start being charged on November 1, 2020. Where will these fees apply?  Google will charge a fee for ads served in the UK, […]

When Not To Do SEO

True or False: Organic traffic is free. False. If you guessed true, you are not alone. Many people think that organic traffic is free. But generating organic traffic takes time or it takes hiring a digital marketing agency to optimize the website for search engines. OK, we established that Organic Traffic is not free. The […]

PPC Expert Location Targeting

Are You Targeting Israel on Google Ads, But Not Getting The Traffic You Expected?
This Might Be The Reason Why. 

Learn pro tips for location targeting in Israel and worldwide.

B2B Digital Marketing Fiscal Year Strategy

Many B2B campaigns slow down the last couple of weeks of December. This is because people are on holidays or they have already spent the budget for this year. It can be a good B2B strategy to increase ad budgets in November and the first part of December when people are finishing off their budgets […]

Czech Republic Search Engine

Google dominates in most countries, however, there are notable exceptions. The most significant ones are Baidu and Qihoo 360 in China, Yandex in Russia, Naver in Korea, Yahoo in Japan. Many people don’t know that in in Czech Republic the dominant search engine is Seznam. Admittedly, this is a small market. But if it is […]

Remarketing Campaigns are Not Always What They Seem

We have a client who hired us to increase his conversions. He has great traffic and a few AB tests later his revenues are way up. Eventually he asked us to take over his Google Adwords campaign from another company. A quick review showed that the ROI was very low. Even for his remarketing campaign. […]

Using Google’s URL Builder to Track Data from Multiple Advertising Platforms

Tracking the success of PPC campaigns is a critical step in evaluating a company’s ROI for its advertising spend. Those in the marketing world know that Google Analytics is usually the “go-to” site for tracking where visitors come from and whether they are quality visitors. But, every so often you encounter analytics from a different […]

Brand Names on Google Adwords: Israel vs. USA

It is a great strategy for your competitors to buy your brand name on Google Adwords. You invested time and money into your brand name and they reap the benefits by showing their ad every time someone searches on your brand name. Should you stop them? Not necessarily: If they are the bigger brand it […]

How to Start

A lot of people call me in order to improve their digital marketing strategy. Many have started with banner ads. Others want to start directly with SEO. My advice to almost everyone is to start with a Google Adwords or Yahoo PPC campaign. This way, you can quickly find out what works and what doesn’t. […]