There’s more to search than just Google. Here we discuss all the usual suspects, like Google and Bing, plus a number of specialized search engines in Israel, where you can find Hebrew/English translations, information on medicines, stock securities, and other products.
Updated November 2019 As of August 2019, Google rolled out new additions to their Extended Text ad. Now it is possible to add a 3rd Headline and a 2nd Description to ads. Additionally, the character limits on the Descriptions was increased to 90 characters instead of 80. Unfortunately, Headline 3 and Description 2 will not always show. […]
The European Union’s new General Data Protection Regulation (GDPR) goes into effect tomorrow and many website owners are scrambling to be compliant. Fines can be severe: up to 20 million Euros or 4% of revenues. Another reason to hope that the anti-democratic and anti-Israel EU will break apart. Before we get into the GDPR tools […]
(Updated for 2020) The other day, I had to enter many countries into an Adwords campaign. My client dictated to me the countries he didn’t want to market to on the phone. Google Adwords (a.k.a. “Google Ads”) doesn’t have a fast way to enter this list. I would have to add all countries one by […]