However, we wanted to find out where the high-quality leads were coming from. As opposed to e-commerce sites, a B2B company many times makes a big profit from a good lead. However, Google Analytics can only show the number of leads — not the quality.
Therefore, we developed a system where our client would give us feedback on every lead – regarding the quality and if a sales process was started. Our system allowed us to determine which channels the high-quality leads were coming through.
By analyzing this feedback loop, we were able to increase the number of quality leads. This had a big impact on their profits.
Director of Marketing | BOScom, Ltd. Teradyon, Israel