Increase Your Leads – Book a Free Consultation with AIMS Digital
Offer available to Israeli companies selling abroad.
We’ll review your online presence and suggest improvements to help you get more visitors, more leads, and more sales through digital marketing channels.
Maximize your marketing budget with cost-effective, measurable results.
It is not easy deciding which Digital Marketing Company to work with. Here are some of our case studies to help you decide.
Case Study – High-Tech B2B Networking Company
We took over the digital marketing of a B2B high-tech networking company. The company had recently made an unsuccessful update to their website. The redirects were not done properly and it was too late to fix this.
In addition, the Coronavirus hit and leads from conferences and sales people went down very significantly. Virtual conferences were a very poor replacement.
In order to get fast results, we first revamped their online search campaigns:
• We redid all of their campaigns.
• Focused their display ads much more narrowly
• Added Bing search ads in addition to Google
• Added search ads in a foreign language where they had many sales
These actions succeeded in bringing in a steady flow of leads to replace the leads lost from conferences and salespeople.
But we were still not satisfied. We decided to do a usability study to see what we were missing. We carefully picked testers that we felt would bring us new insights. The usability test did help us find many places where we could improve the website. However, there was one thing that really helped us refocus all our efforts.
We listened very carefully to what the testers were saying and realized that we were not focusing enough on one important keyword. We checked our ad campaign and saw the conversion rate for this keyword was twice as high as the average.
We made this keyword the most important SEO keyword for our organic efforts. We also altered the ad group with this keyword so that it would not run out of budget.
The result of these efforts was a doubling of the goal value.
Case Study – Water Treatment Devices
A new client, a manufacturer of water treatment devices for industrial and agricultural uses, came to us to increase their traffic. We optimized their pages to rank higher in search engines, and introduced both Search and Display ads on Google, with some Facebook and LinkedIn ads as well.
In 8 months we were able to raise traffic over 1000% (more than ten times what it was the previous year), and goal value more than tripled.
Case Study – Electronic Equipment for Global Communication & Aerospace Industries
Another client started working with us several years ago with a very small website, ranking on the 4th or 5th pages of Google, and getting a few hundred users per month in an extremely niche market.
We did a complete overhaul of their website, and began advertising on Google and Bing.
They now rank on the first page of Google for all their product lines, receive thousands of users per month to the site, and sell hundreds of their devices globally within the communication, telecom, and aerospace industries.
Case Study – Medical Device
Many clients have been working with for us for a long time. One client has been working with us for 15 years. However, during those 15 years, they left us. Twice! In both cases, they came back. It is nice to know that clients come back to us even after trying our competitors.
Our Digital Marketing Clients
Our experience includes companies in:
- High Tech
- Medical Devices
- B2B Manufacturers
- Tourism and Hotels
- Health Services and Clinics
Our clients are located all over the world.
We are especially proud of our success with B2B companies. Some of these companies are in small niches and traditional internet marketing methods don’t work.
Google asked us to come to their Haifa headquarters where we discussed the challenges of B2B digital marketing. They were very happy to find out how successful we are in this space.
We are very gratified that many of our clients have been with us for many, many years. That is our best testimonial. Our ability to continually bring creative solutions to expand sales is the main reason for our clients’ loyalty.
We are always very busy working with our clients all over the world. In the morning, we first check our email from clients in the East as it is towards the end of their workday.
After that, we communicate with our clients in Israel and Europe. In the afternoon we have our meetings with our clients in the USA and the Americas.
ABOUT AIMS DIGITAL MARKETING AGENCY
One Step Ahead
One of the reasons we are so successful in increasing sales and leads is because of our ability to stay one step ahead. We adopt emerging technologies and trends fast.
For example: we started with Google’s PPC as soon as it came out. A few years later, Ron, CEO of AIMS Digital, was one of the first 100 people to pass Google’s professional test. They sent him some fun Google AdWords awards.
But before you hear our story you should know if we can help you.
Here is our how we are different in a nutshell:
We are constantly researching competitors and analyzing website traffic. This data driven approach guides our strategies and planning.
In order for you to succeed in the global market we make sure all staff members are native English speakers. (Plus one native Japanese speaker, and one French. They grew up in multi-lingual homes.) We have experience in multi-lingual campaigns including Russian, Chinese, Japanese, Korean, Spanish, French, German, and other European Languages.
No year-long contracts. You can terminate the agreement at any time.
Frequent emails and meetings make sure you understand what we are doing.
Not many companies have the experience we have – since 1998.
A flat office hierarchy means you speak with the people actually doing the work.
How we started Digital Marketing so early
We started designing websites in 1995. Since we were a marketing communications firm, Ron was interested in SEO early on, even though our clients did not ask for this service when we designed websites. It was really easy to optimize back then.
In 1998, one of our clients came by to update their website. To quote from memory, he said, “By the way, we are getting a lot of leads and sales through our site.”
That is when Ron first realized there was value in Digital Marketing for generating sales/leads. He decided to change the company focus. We now have a great team of internet marketing specialists on board.
This same client also mentioned that there is a new search engine that we should try out. It’s called Google. This just goes to prove that our company policy of listening closely to what our clients are saying is very important, in more ways than you might expect.
Actually, we were preparing for Digital Marketing before the internet was invented.
We started as a Marketing Communications Company honing our skills in advertising, design and copywriting.
Even before that, Ron unwittingly prepared how to improve websites to increase leads and sales. His Master’s thesis in Architecture at the Technion focused on analyzing how buildings were actually used—in contrast to what the architect envisioned.
Websites have the same problem. Users don’t use the website the same way the designers envisioned. By analyzing what their pathways actually are, we can increase sales and leads.