Advertisers, don’t be alarmed when your ad spend goes up by as much as 5%. Google has just announced new fees in 3 countries. 

When will the fees start?

The fees will start being charged on November 1, 2020.

Where will these fees apply? 

Google will charge a fee for ads served in the UK, Austria and Turkey. 

Why are there fees in these 3 countries?

Turkey has fees because of the cost and complexity of complying with Turkish regulations. 

Austria and the UK just started charging a digital service tax (DST) so advertisers will be paying this tax. 

How much will the fee be?

Turkey and Austria: 5%

UK: 2% 

Google Ads logo with American money
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