{"id":14487,"date":"2024-02-04T13:47:05","date_gmt":"2024-02-04T11:47:05","guid":{"rendered":"https:\/\/aims.co.il\/?p=14487"},"modified":"2024-02-04T13:52:00","modified_gmt":"2024-02-04T11:52:00","slug":"%d7%90%d7%a4%d7%a9%d7%a8%d7%95-%d7%9c%d7%a2%d7%96%d7%95%d7%91-%d7%91%d7%a7%d7%9c%d7%95%d7%aa-%d7%9b%d7%93%d7%99-%d7%9c%d7%94%d7%92%d7%93%d7%99%d7%9c-%d7%9e%d7%9b%d7%99%d7%a8%d7%95%d7%aa-%d7%95%d7%9c","status":"publish","type":"post","link":"https:\/\/aims.co.il\/he\/%d7%90%d7%a4%d7%a9%d7%a8%d7%95-%d7%9c%d7%a2%d7%96%d7%95%d7%91-%d7%91%d7%a7%d7%9c%d7%95%d7%aa-%d7%9b%d7%93%d7%99-%d7%9c%d7%94%d7%92%d7%93%d7%99%d7%9c-%d7%9e%d7%9b%d7%99%d7%a8%d7%95%d7%aa-%d7%95%d7%9c\/","title":{"rendered":"\u05d0\u05e4\u05e9\u05e8\u05d5 \u05dc\u05e2\u05d6\u05d5\u05d1 \u05d1\u05e7\u05dc\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d9\u05d3\u05d9\u05dd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14487\" class=\"elementor elementor-14487 elementor-13228\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1ef3b0 e-flex e-con-boxed e-con e-parent\" data-id=\"d1ef3b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700d919 elementor-widget elementor-widget-text-editor\" data-id=\"700d919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" dir=\"RTL\" style=\"line-height: normal; direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\" style=\"font-size: 14.0pt; font-family: 'Times New Roman','serif'; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-font-kerning: 0pt; mso-ligatures: none;\">\u05db\u05d5\u05dc\u05e0\u05d5 \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05e9\u05d0\u05dd \u05e0\u05d4\u05e4\u05d5\u05da \u05d0\u05ea \u05e7\u05e0\u05d9\u05d9\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05dc\u05e7\u05dc\u05d4 \u05d1\u05d0\u05ea\u05e8 \u05e9\u05dc\u05e0\u05d5 \u05ea\u05d4\u05d9\u05d4 \u05e2\u05dc\u05d9\u05d4 \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05d1\u05dc\u05d9\u05d3\u05d9\u05dd. \u05d0\u05d1\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e4\u05d7\u05d5\u05ea \u05de\u05d5\u05db\u05e8\u05ea \u05d4\u05d9\u05d0 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc \u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05d4\u05ea\u05e0\u05ea\u05e7. \u05d4\u05e0\u05d4 <u><a href=\"https:\/\/www.schwab.com\/learn\/story\/sticky-situation-with-guests-richard-thaler-wendy-wood-susan-budowski\">\u05d3\u05d5\u05d2\u05de\u05d4 \u05de\u05d4\u05e4\u05d5\u05d3\u05e7\u05e1\u05d8 \u05e9\u05dc \u05e7\u05d9\u05d9\u05d8\u05d9 <\/a>\u05de\u05d9\u05dc\u05e7\u05de\u05df <\/u><\/span><u><span dir=\"LTR\" style=\"font-size: 14.0pt; font-family: 'Times New Roman','serif'; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-font-kerning: 0pt; mso-ligatures: none;\">Choiceology<\/span><\/u><span lang=\"HE\" style=\"font-size: 14.0pt; font-family: 'Times New Roman','serif'; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-font-kerning: 0pt; mso-ligatures: none;\"> (\u05ea\u05d5\u05e8\u05ea \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4, \u05d1\u05ea\u05e8\u05d2\u05d5\u05dd \u05d7\u05d5\u05e4\u05e9\u05d9).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24db193 e-flex e-con-boxed e-con e-parent\" data-id=\"24db193\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8feabaf elementor-widget elementor-widget-image\" data-id=\"8feabaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"298\" src=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/11\/2023-11-07_12-54-26.jpg\" class=\"attachment-medium size-medium wp-image-13231\" alt=\"Choiceology with Katy Mitman\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Learn more how to reduce friction and increase sales and leads<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b42144c e-flex e-con-boxed e-con e-parent\" data-id=\"b42144c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a38da0 elementor-widget elementor-widget-text-editor\" data-id=\"0a38da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05e2\u05d9\u05ea\u05d5\u05df \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8\u05d9 \u05d9\u05d6\u05dd \u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05e7\u05dc\u05d4 \u05de\u05d0\u05d3 \u05d5\u05d6\u05d5\u05dc\u05d4 \u05de\u05d0\u05d3 \u05dc\u05d4\u05e8\u05e9\u05de\u05d4: \u05dc\u05d9\u05e9&quot;\u05d8 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d5\u05d3\u05e9 \u05d4\u05e8\u05d0\u05e9\u05d5\u05df. \u05d0\u05da \u05db\u05d3\u05d9 \u05dc\u05de\u05e0\u05d5\u05e2 \u05d0\u05ea \u05d4\u05e2\u05de\u05dc\u05d4 \u05e9\u05dc 27 \u05dc\u05d9\u05e9&quot;\u05d8, \u05e6\u05e8\u05d9\u05da \u05d4\u05d9\u05d4 \u05dc\u05d4\u05ea\u05e7\u05e9\u05e8 \u05dc\u05d0\u05e0\u05d2\u05dc\u05d9\u05d4 \u05de\u05d0\u05e8\u05e6\u05d5\u05ea \u05d4\u05d1\u05e8\u05d9\u05ea \u05d1\u05e9\u05e2\u05d5\u05ea \u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05dc\u05d4\u05dd. \u05d1\u05e9\u05d9\u05d7\u05d4 \u05e9\u05e2\u05d5\u05dc\u05d4 \u05db\u05e1\u05e3.<\/p><p>\u05d4\u05db\u05dc\u05db\u05dc\u05df \u05e8\u05d9\u05e6'\u05e8\u05d3 \u05ea'\u05d9\u05d9\u05dc\u05e8 \u05d4\u05d1\u05d9\u05df \u05e9\u05d6\u05d4 \u05d9\u05d4\u05d9\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05de\u05d3\u05d9 \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e2\u05d1\u05d5\u05e8\u05d5 \u05d5\u05d4\u05d5\u05d0 \u05d9\u05d9\u05ea\u05e7\u05e2 \u05e2\u05dd \u05de\u05e0\u05d5\u05d9 \u05dc\u05db\u05dc \u05d4\u05d7\u05d9\u05d9\u05dd \u05d0\u05e4\u05d9\u05dc\u05d5 \u05d0\u05dd \u05d9\u05e8\u05e6\u05d4 \u05dc\u05d4\u05e4\u05e1\u05d9\u05e7 \u05d0\u05d5\u05ea\u05d5. \u05db\u05de\u05d5 \u05d1\u05e9\u05d9\u05e8 \u05d4\u05d5\u05d8\u05dc \u05e7\u05dc\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d4:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722070e e-flex e-con-boxed e-con e-parent\" data-id=\"722070e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1573e elementor-widget elementor-widget-image\" data-id=\"ee1573e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"468\" src=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/11\/Eagles-Hotel-CA.jpg\" class=\"attachment-medium size-medium wp-image-13233\" alt=\"Eagles - Hotel California song\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hotel California lyrics illustrate how to decrease signups by not letting anyone leave.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe06ba5 e-flex e-con-boxed e-con e-parent\" data-id=\"fe06ba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490e197 elementor-widget elementor-widget-text-editor\" data-id=\"490e197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u2026\u05d9\u05e9 \u05de\u05e8\u05d0\u05d5\u05ea \u05d1\u05ea\u05e7\u05e8\u05d4<\/em><\/p><p><em>\u05d5\u05e9\u05de\u05e4\u05e0\u05d9\u05d4 \u05d5\u05d5\u05e8\u05d5\u05d3\u05d4 \u05d1\u05e7\u05e8\u05d7<\/em><\/p><p><em>\u05d5\u05d4\u05d9\u05d0 \u05d0\u05de\u05e8\u05d4 &quot;\u05db\u05d5\u05dc\u05e0\u05d5 \u05e4\u05e9\u05d5\u05d8<\/em><\/p><p><em>\u05d0\u05e1\u05d9\u05e8\u05d9\u05dd \u05db\u05d0\u05df \u05de\u05ea\u05d5\u05da \u05d4\u05d7\u05dc\u05d8\u05d4&quot;<\/em><\/p><p><em>\u05d5\u05d1\u05d7\u05d3\u05e8\u05d9 \u05d4\u05d0\u05d3\u05d5\u05df \u05d4\u05dd \u05d4\u05ea\u05e7\u05d1\u05e6\u05d5 \u05dc\u05e1\u05e2\u05d5\u05d3\u05d4<\/em><\/p><p><em>\u05d4\u05dd \u05d3\u05d5\u05e7\u05e8\u05d9\u05dd \u05d0\u05d5\u05ea\u05d4 \u05e2\u05dd \u05e1\u05db\u05d9\u05e0\u05d9\u05dd \u05de\u05e4\u05dc\u05d3\u05d4<\/em><\/p><p><em>\u05d0\u05da \u05dc\u05d0 \u05e0\u05d9\u05ea\u05df \u05dc\u05d4\u05e8\u05d5\u05d2 \u05d0\u05ea \u05d4\u05d7\u05d9\u05d4<\/em><\/p><p>\u00a0<\/p><p><em>\u05d4\u05d3\u05d1\u05e8 \u05d4\u05d0\u05d7\u05e8\u05d5\u05df \u05e9\u05d0\u05e0\u05d9 \u05d6\u05d5\u05db\u05e8<\/em><\/p><p><em>\u05e8\u05e6\u05ea\u05d9 \u05dc\u05e2\u05d1\u05e8 \u05d4\u05d3\u05dc\u05ea<\/em><\/p><p><em>\u05e0\u05d0\u05dc\u05e6\u05ea\u05d9 \u05dc\u05de\u05e6\u05d5\u05d0 \u05d0\u05ea \u05d4\u05d3\u05e8\u05da \u05d7\u05d6\u05e8\u05d4<\/em><\/p><p><em>\u05d0\u05dc \u05d4\u05de\u05e7\u05d5\u05dd \u05d1\u05d5 \u05d4\u05d9\u05d9\u05ea\u05d9 \u05dc\u05e4\u05e0\u05d9<\/em><\/p><p><em>&quot;\u05ea\u05d9\u05e8\u05d2\u05e2,&quot; \u05d0\u05de\u05e8 \u05e9\u05d5\u05de\u05e8 \u05d4\u05dc\u05d9\u05dc\u05d4<\/em><\/p><p><em>&quot;\u05e0\u05d5\u05dc\u05d3\u05e0\u05d5 \u05dc\u05e7\u05d1\u05dc<\/em><\/p><p><em><strong>\u05d0\u05ea\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05e2\u05e9\u05d5\u05ea \u05e6'\u05e7\u05d0\u05d0\u05d5\u05d8<\/strong><\/em><\/p><p><em><strong>\u05d0\u05d1\u05dc \u05dc\u05e2\u05d5\u05dc\u05dd \u05dc\u05d0 \u05ea\u05d5\u05db\u05dc \u05dc\u05e2\u05d6\u05d5\u05d1&quot;<\/strong><\/em><\/p><p>\u00a0<\/p><p class=\"Default\" style=\"margin-top: 0in; line-height: normal;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47dc48a e-flex e-con-boxed e-con e-parent\" data-id=\"47dc48a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c78e90 elementor-widget elementor-widget-text-editor\" data-id=\"0c78e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05d0\u05d6 \u05d4\u05d5\u05d0 \u05d4\u05d7\u05dc\u05d9\u05d8 \u05dc\u05d5\u05d5\u05ea\u05e8 \u05e2\u05dc \u05ea\u05e7\u05d5\u05e4\u05ea \u05d4\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05dc\u05de\u05e0\u05d5\u05d9.<\/p><p>\u05dc\u05d4\u05e8\u05d1\u05d4 \u05d0\u05ea\u05e8\u05d9\u05dd \u05d5\u05d0\u05e4\u05dc\u05d9\u05e7\u05e6\u05d9\u05d5\u05ea \u05d9\u05e9 \u05ea\u05e7\u05d5\u05e4\u05ea \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05e9\u05dc 30 \u05d9\u05d5\u05dd \u05d5\u05d0\u05d6 \u05d0\u05d7\u05e8\u05d9 \u05e9-30 \u05d9\u05d5\u05dd \u05e2\u05d5\u05d1\u05e8\u05d9\u05dd \u05e6\u05e8\u05d9\u05da \u05dc\u05d1\u05d8\u05dc \u05d0\u05ea \u05d4\u05d4\u05e8\u05e9\u05de\u05d4 \u05d0\u05d5 \u05e9\u05d4\u05db\u05e8\u05d8\u05d9\u05e1 \u05e9\u05dc\u05da \u05d9\u05d7\u05d5\u05d9\u05d9\u05d1. \u05d6\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d9\u05e9\u05de\u05e2 \u05db\u05de\u05d5 \u05de\u05d7\u05d5\u05dc\u05dc \u05e8\u05d5\u05d5\u05d7\u05d9\u05dd \u05e7\u05dc \u05dc\u05d4\u05e4\u05dc\u05d9\u05d0. \u05dc\u05e4\u05ea\u05d5\u05ea \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05dc\u05d4\u05d9\u05e8\u05e9\u05dd \u05dc\u05ea\u05e7\u05d5\u05e4\u05d4 \u05e8\u05d0\u05e9\u05d5\u05e0\u05d9\u05ea \u05d1\u05d7\u05d9\u05e0\u05dd \u05d0\u05d5 \u05d1\u05d4\u05e0\u05d7\u05d4 \u05d2\u05d3\u05d5\u05dc\u05d4 \u05d5\u05d0\u05d6 \u05d4\u05dd \u05db\u05d1\u05e8 \u05de\u05db\u05d5\u05e8\u05d9\u05dd.<\/p><p>\u05dc\u05e4\u05d9 <a href=\"https:\/\/www.gsb.stanford.edu\/faculty-research\/working-papers\/sophisticated-consumers-inertia-long-term-implications-large-scale\"><u>\u05de\u05d7\u05e7\u05e8 \u05e9\u05e0\u05e2\u05e9\u05d4 \u05d1\u05d1\u05d9\u05ea \u05d4\u05e1\u05e4\u05e8 \u05dc\u05e2\u05e1\u05e7\u05d9\u05dd \u05d1\u05d0\u05d5\u05e0\u05d9\u05d1\u05e8\u05e1\u05d9\u05d8\u05ea \u05e1\u05d8\u05e0\u05e4\u05d5\u05e8\u05d3,<\/u><\/a> \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9, \u05dc\u05de\u05e8\u05d5\u05ea \u05e9\u05d7\u05d9\u05d3\u05d5\u05e9 \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05de\u05e0\u05d9\u05d1 \u05e8\u05d5\u05d5\u05d7 \u05d2\u05d1\u05d5\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05d1\u05d8\u05d5\u05d5\u05d7 \u05d4\u05e7\u05e6\u05e8, \u05d7\u05d9\u05d3\u05d5\u05e9 \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d5\u05e0\u05d9\u05ea\u05d5\u05e7 \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d4\u05dd \u05e9\u05d5\u05d5\u05d9 \u05e8\u05d5\u05d5\u05d7 \u05dc\u05d0\u05d7\u05e8 \u05e9\u05e0\u05d4 \u05d0\u05d7\u05ea, \u05d0\u05d1\u05dc \u05e2\u05dd \u05e4\u05d7\u05d5\u05ea \u05e0\u05e8\u05e9\u05de\u05d9\u05dd \u05d1\u05d7\u05d9\u05d3\u05d5\u05e9 \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9.<\/p><p>\u05d4\u05dc\u05e7\u05d7 \u05db\u05d0\u05df \u05d4\u05d5\u05d0 \u05e9\u05d6\u05d4 \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d0\u05e4\u05e9\u05e8 \u05dc\u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05d1\u05d8\u05dc \u05d1\u05e7\u05dc\u05d5\u05ea \u05ea\u05e7\u05d5\u05e4\u05d5\u05ea \u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05d1\u05d7\u05d9\u05e0\u05dd \u05d0\u05d5 \u05de\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d4\u05e0\u05d7\u05d4. \u05dc\u05d4\u05e6\u05d9\u05e2 \u05d4\u05ea\u05e0\u05ea\u05e7\u05d5\u05ea \u05e7\u05dc\u05d4 \u05d6\u05d4 \u05e7\u05e8\u05d9\u05d8\u05d9. \u05d5\u05dc\u05d5\u05d5\u05d3\u05d0 \u05e9\u05e0\u05e8\u05e9\u05de\u05d9\u05dd \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05e9\u05d9\u05d4\u05d9\u05d4 \u05e7\u05dc \u05dc\u05d1\u05d7\u05d5\u05e8 \u05dc\u05d1\u05d8\u05dc \u05d1\u05e8\u05d2\u05e2 \u05e9\u05d4\u05dd \u05db\u05d1\u05e8 \u05dc\u05d0 \u05de\u05e2\u05d5\u05e0\u05d9\u05d9\u05e0\u05d9\u05dd.<\/p><p style=\"margin-top: 0in; line-height: normal;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05db\u05d5\u05dc\u05e0\u05d5 \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05e9\u05d0\u05dd \u05e0\u05d4\u05e4\u05d5\u05da \u05d0\u05ea \u05e7\u05e0\u05d9\u05d9\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05dc\u05e7\u05dc\u05d4 \u05d1\u05d0\u05ea\u05e8 \u05e9\u05dc\u05e0\u05d5 \u05ea\u05d4\u05d9\u05d4 \u05e2\u05dc\u05d9\u05d4 \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05d1\u05dc\u05d9\u05d3\u05d9\u05dd. \u05d0\u05d1\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e4\u05d7\u05d5\u05ea \u05de\u05d5\u05db\u05e8\u05ea \u05d4\u05d9\u05d0 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc \u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05d4\u05ea\u05e0\u05ea\u05e7. \u05d4\u05e0\u05d4 \u05d3\u05d5\u05d2\u05de\u05d4 \u05de\u05d4\u05e4\u05d5\u05d3\u05e7\u05e1\u05d8 \u05e9\u05dc \u05e7\u05d9\u05d9\u05d8\u05d9 \u05de\u05d9\u05dc\u05e7\u05de\u05df Choiceology (\u05ea\u05d5\u05e8\u05ea \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4, \u05d1\u05ea\u05e8\u05d2\u05d5\u05dd \u05d7\u05d5\u05e4\u05e9\u05d9). \u05ea\u05dc\u05de\u05d3\u05d5 \u05e2\u05d5\u05d3 \u05e2\u05dc \u05d0\u05d9\u05da \u05dc\u05d4\u05e4\u05d7\u05d9\u05ea \u05d7\u05d9\u05db\u05d5\u05da \u05d5\u05dc\u05d4\u05d2\u05d1\u05d9\u05e8 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d9\u05d3\u05d9\u05dd \u05e2\u05d9\u05ea\u05d5\u05df \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8\u05d9 \u05d9\u05d6\u05dd \u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05e7\u05dc\u05d4 \u05de\u05d0\u05d3 \u05d5\u05d6\u05d5\u05dc\u05d4 \u05de\u05d0\u05d3 \u05dc\u05d4\u05e8\u05e9\u05de\u05d4: \u05dc\u05d9\u05e9&quot;\u05d8 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d5\u05d3\u05e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d0\u05e4\u05e9\u05e8\u05d5 \u05dc\u05e2\u05d6\u05d5\u05d1 \u05d1\u05e7\u05dc\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d9\u05d3\u05d9\u05dd - AIMS Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aims.co.il\/he\/\u05d0\u05e4\u05e9\u05e8\u05d5-\u05dc\u05e2\u05d6\u05d5\u05d1-\u05d1\u05e7\u05dc\u05d5\u05ea-\u05db\u05d3\u05d9-\u05dc\u05d4\u05d2\u05d3\u05d9\u05dc-\u05de\u05db\u05d9\u05e8\u05d5\u05ea-\u05d5\u05dc\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d0\u05e4\u05e9\u05e8\u05d5 \u05dc\u05e2\u05d6\u05d5\u05d1 \u05d1\u05e7\u05dc\u05d5\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d9\u05d3\u05d9\u05dd - AIMS Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"\u05db\u05d5\u05dc\u05e0\u05d5 \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05e9\u05d0\u05dd \u05e0\u05d4\u05e4\u05d5\u05da \u05d0\u05ea \u05e7\u05e0\u05d9\u05d9\u05ea \u05d4\u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05dc\u05e7\u05dc\u05d4 \u05d1\u05d0\u05ea\u05e8 \u05e9\u05dc\u05e0\u05d5 \u05ea\u05d4\u05d9\u05d4 \u05e2\u05dc\u05d9\u05d4 \u05d1\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05d1\u05dc\u05d9\u05d3\u05d9\u05dd. \u05d0\u05d1\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e4\u05d7\u05d5\u05ea \u05de\u05d5\u05db\u05e8\u05ea \u05d4\u05d9\u05d0 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc \u05d0\u05e0\u05e9\u05d9\u05dd \u05dc\u05d4\u05ea\u05e0\u05ea\u05e7. \u05d4\u05e0\u05d4 \u05d3\u05d5\u05d2\u05de\u05d4 \u05de\u05d4\u05e4\u05d5\u05d3\u05e7\u05e1\u05d8 \u05e9\u05dc \u05e7\u05d9\u05d9\u05d8\u05d9 \u05de\u05d9\u05dc\u05e7\u05de\u05df Choiceology (\u05ea\u05d5\u05e8\u05ea \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4, \u05d1\u05ea\u05e8\u05d2\u05d5\u05dd \u05d7\u05d5\u05e4\u05e9\u05d9). \u05ea\u05dc\u05de\u05d3\u05d5 \u05e2\u05d5\u05d3 \u05e2\u05dc \u05d0\u05d9\u05da \u05dc\u05d4\u05e4\u05d7\u05d9\u05ea \u05d7\u05d9\u05db\u05d5\u05da \u05d5\u05dc\u05d4\u05d2\u05d1\u05d9\u05e8 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d9\u05d3\u05d9\u05dd \u05e2\u05d9\u05ea\u05d5\u05df \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8\u05d9 \u05d9\u05d6\u05dd \u05d0\u05e4\u05e9\u05e8\u05d5\u05ea \u05e7\u05dc\u05d4 \u05de\u05d0\u05d3 \u05d5\u05d6\u05d5\u05dc\u05d4 \u05de\u05d0\u05d3 \u05dc\u05d4\u05e8\u05e9\u05de\u05d4: \u05dc\u05d9\u05e9&quot;\u05d8 \u05d0\u05d7\u05d3 \u05dc\u05d7\u05d5\u05d3\u05e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aims.co.il\/he\/\u05d0\u05e4\u05e9\u05e8\u05d5-\u05dc\u05e2\u05d6\u05d5\u05d1-\u05d1\u05e7\u05dc\u05d5\u05ea-\u05db\u05d3\u05d9-\u05dc\u05d4\u05d2\u05d3\u05d9\u05dc-\u05de\u05db\u05d9\u05e8\u05d5\u05ea-\u05d5\u05dc\/\" \/>\n<meta property=\"og:site_name\" content=\"AIMS Digital Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-04T11:47:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-04T11:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/aims.co.il\/wp-content\/uploads\/2023\/11\/2023-11-07_12-54-26.jpg\" \/>\n\t<meta property=\"og:image:width\" 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