{"id":14576,"date":"2024-02-06T12:25:57","date_gmt":"2024-02-06T10:25:57","guid":{"rendered":"https:\/\/aims.co.il\/?p=14576"},"modified":"2024-02-06T12:26:55","modified_gmt":"2024-02-06T10:26:55","slug":"%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%a0%d7%99%d7%a1%d7%95%d7%99%d7%99%d7%aa-%d7%91%d7%92%d7%95%d7%92%d7%9c-%d7%90%d7%93%d7%a1","status":"publish","type":"post","link":"https:\/\/aims.co.il\/he\/%d7%90%d7%a1%d7%98%d7%a8%d7%98%d7%92%d7%99%d7%94-%d7%a0%d7%99%d7%a1%d7%95%d7%99%d7%99%d7%aa-%d7%91%d7%92%d7%95%d7%92%d7%9c-%d7%90%d7%93%d7%a1\/","title":{"rendered":"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14576\" class=\"elementor elementor-14576 elementor-9360\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdd961 e-con-full e-flex e-con e-parent\" data-id=\"dfdd961\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3fba9 elementor-widget elementor-widget-text-editor\" data-id=\"ba3fba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1.<\/h2>\n<div>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05d4\u05d9\u05d3\u05e2\u05ea\u05dd \u05e9\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05de\u05ea\u05d5\u05db\u05e0\u05df, \u05e4\u05e9\u05d5\u05d8\u05d5 \u05db\u05de\u05e9\u05de\u05e2\u05d5, \u05dc\u05e2\u05e8\u05d5\u05da \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd? \u05d4\u05d9\u05d4 \u05dc\u05e0\u05d5 \u05e7\u05de\u05e4\u05d9\u05d9\u05df<br>\u05de\u05d5\u05e6\u05dc\u05d7 \u05e9\u05d1\u05d5 \u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05d5\u05d2\u05d3\u05e8\u05d5 &quot;\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9&quot;. \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9, \u05d4\u05ea\u05d0\u05de\u05d4<br>\u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4 \u05d4\u05de\u05d5\u05e2\u05d3\u05e4\u05ea \u05e9\u05dc\u05e0\u05d5 \u05de\u05d0\u05d6 \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d5\u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4.<\/span><\/p>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05dc\u05d0\u05d7\u05e8 \u05e9\u05d4\u05d5\u05e6\u05d9\u05d0\u05d5 \u05de\u05e9\u05d9\u05de\u05d5\u05e9 \u05d0\u05ea \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4, \u05d2\u05d5\u05d2\u05dc \u05d4\u05d7\u05dc\u05d9\u05e4\u05d5 \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea<br>\u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05e9\u05dc \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05dc\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9. \u05e2\u05dd \u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=iw&amp;sjid=6439853764099687378-EU#zippy=%2Cbroad-match%2Cphrase-match%2C%D7%94%D7%AA%D7%90%D7%9E%D7%94-%D7%9C%D7%91%D7%99%D7%98%D7%95%D7%99\"><span lang=\"HE\">&quot;\u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e2\u05e9\u05d5\u05d9\u05d5\u05ea \u05dc\u05d4\u05d5\u05e4\u05d9\u05e2 \u05d1\u05ea\u05d2\u05d5\u05d1\u05d4 \u05dc\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05e9\u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05dc\u05d4\u05dd \u05d3\u05d5\u05de\u05d4 \u05d0\u05d5 \u05d6\u05d4\u05d4<br>\u05dc\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05dc \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7. \u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05dc \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05e8\u05d5\u05de\u05d6\u05ea, \u05d5\u05d4\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05e9\u05dc<br>\u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05e6\u05d5\u05e8\u05d4 \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05ea \u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc \u05d4\u05de\u05e9\u05de\u05e2\u05d5\u05ea<\/span><span dir=\"LTR\">.<\/span><span lang=\"HE\">&quot;<\/span><\/a><\/p>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2407779?hl=iw&amp;sjid=6439853764099687378-EU#%3A~%3Atext=Broad%20match%20is%20the%20default%2Cbuild%20an%20extensive%20keyword%20list\"><span lang=\"HE\">\u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4<\/span><\/a><span lang=\"HE\"> \u05d4\u05d9\u05d0 \u05e1\u05d5\u05d2 \u05d4\u05ea\u05d0\u05de\u05ea \u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05de\u05d0\u05e4\u05e9\u05e8\u05ea<br>\u05dc\u05de\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05db\u05dd \u05dc\u05d4\u05d5\u05e4\u05d9\u05e2 \u05d1\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05e9\u05e7\u05e9\u05d5\u05e8\u05d9\u05dd \u05dc\u05de\u05e9\u05de\u05e2\u05d5\u05ea \u05e9\u05dc \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05db\u05dd, \u05d5\u05db\u05da \u05dc\u05db\u05dc\u05d5\u05dc<br>\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05e9\u05dc\u05d0 \u05de\u05db\u05d9\u05dc\u05d9\u05dd \u05d0\u05ea \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05e2\u05e6\u05de\u05d4. \u05d6\u05d4 \u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05db\u05dd \u05dc\u05d4\u05d2\u05d9\u05e2 \u05dc\u05d9\u05d5\u05ea\u05e8 \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05de\u05d0\u05e9\u05e8 \u05e2\u05dd<br>\u05d4\u05ea\u05d0\u05de\u05d4 \u05de\u05d3\u05d5\u05d9\u05e7\u05ea \u05d5\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9.<\/span><\/p>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05d1\u05de\u05d9\u05dc\u05d9\u05dd \u05d0\u05d7\u05e8\u05d5\u05ea, \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05e4\u05d9\u05e8\u05d5\u05e9\u05d4 &quot;\u05d2\u05d5\u05d2\u05dc \u05e7\u05d7\u05d5 \u05d0\u05ea \u05d4\u05db\u05e1\u05e3 \u05e9\u05dc\u05d9 \u05d5\u05ea\u05e2\u05e9\u05d5 \u05de\u05d4 \u05e9\u05d1\u05d0<br>\u05dc\u05db\u05dd&quot;. \u05e2\u05dd \u05ea\u05e7\u05e6\u05d9\u05d1 \u05d1\u05dc\u05ea\u05d9 \u05de\u05d5\u05d2\u05d1\u05dc, \u05d4\u05d9\u05e6\u05d9\u05e8\u05ea\u05d9\u05d5\u05ea \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05de\u05e6\u05d5\u05d0 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7<br>\u05dc\u05d0 \u05d9\u05d3\u05d5\u05e2\u05d5\u05ea \u05e9\u05d0\u05d5\u05dc\u05d9 \u05de\u05ea\u05e4\u05e1\u05e4\u05e1\u05d5\u05ea \u05e2\u05dc \u05d9\u05d3\u05d9 \u05db\u05dc\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7. \u05d0\u05d1\u05dc \u05e2\u05dd \u05ea\u05e7\u05e6\u05d9\u05d1 \u05de\u05d5\u05d2\u05d1\u05dc, \u05ea\u05e9\u05dc\u05d5\u05dd<br>\u05e2\u05d1\u05d5\u05e8 \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05d5\u05d4\u05e7\u05dc\u05e7\u05d5\u05ea \u05e9\u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05dc\u05d2\u05de\u05e8\u05d9 \u05dc\u05d0 \u05e7\u05e9\u05d5\u05e8\u05d9\u05dd \u05de\u05d2\u05d9\u05e2 \u05e2\u05dc \u05d7\u05e9\u05d1\u05d5\u05df \u05d0\u05d5\u05d1\u05d3\u05df \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd<br>\u05e9\u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05d1\u05e2\u05dc\u05d9 \u05d4\u05d7\u05d6\u05e8 \u05d4\u05e9\u05e7\u05e2\u05d4 \u05d2\u05d1\u05d5\u05d4.<\/span><\/p>\n<\/div>\n<h2>\u05db\u05e9\u05d9\u05e9 \u05e1\u05e4\u05e7, \u05d4\u05e9\u05ea\u05de\u05e9\u05d5 \u05d1\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9&nbsp;<\/h2>\n<p><span style=\"text-align: var(--text-align);\">\u05dc\u05db\u05df, \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9, \u05d0\u05e0\u05d7\u05e0\u05d5 \u05dc\u05d0 \u05de\u05de\u05dc\u05d9\u05e6\u05d9\u05dd \u05e2\u05dc \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4. \u05d0\u05e0\u05d7\u05e0\u05d5 \u05d3\u05d1\u05e7\u05d9\u05dd \u05d1\u05d4\u05ea\u05d0\u05de\u05d4<br>\u05dc\u05d1\u05d9\u05d8\u05d5\u05d9, \u05e9\u05d4\u05d9\u05d0 \u05d4\u05e8\u05d1\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05de\u05de\u05d5\u05e7\u05d3\u05ea. \u05d4\u05ea\u05d0\u05de\u05d4 \u05de\u05d3\u05d5\u05d9\u05e7\u05ea, \u05e9\u05e4\u05d9\u05e8\u05d5\u05e9\u05d4 &quot;\u05d2\u05d5\u05d2\u05dc \u05ea\u05e8\u05d0\u05d4 \u05dc\u05d9 \u05d0\u05ea \u05de\u05d9\u05dc\u05ea<br>\u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05d6\u05d5 \u05d1\u05d3\u05d9\u05d5\u05e7 \u05d5\u05e9\u05d5\u05dd \u05d3\u05d1\u05e8 \u05d7\u05d5\u05e5 \u05de\u05de\u05e0\u05d4&quot;, \u05d4\u05d9\u05d0 \u05db\u05de\u05d5\u05d1\u05df \u05d4\u05db\u05d9 \u05de\u05de\u05d5\u05e7\u05d3\u05ea. \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05d4<br>\u05dc\u05e2\u05d9\u05ea\u05d9\u05dd \u05e2\u05d1\u05d5\u05e8 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d5\u05ea, \u05d1\u05d9\u05d9\u05d7\u05d5\u05d3 \u05db\u05e9\u05d9\u05e9 \u05dc\u05e0\u05d5 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05d3\u05d5\u05de\u05d5\u05ea \u05d0\u05d1\u05dc \u05e4\u05d9\u05e8\u05e7\u05e0\u05d5<br>\u05d0\u05d5\u05ea\u05df \u05dc\u05e7\u05d1\u05d5\u05e6\u05d5\u05ea \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea. \u05d0\u05dd \u05dc\u05d2\u05d5\u05d2\u05dc \u05d9\u05e9 \u05d7\u05d5\u05e4\u05e9 \u05d9\u05e6\u05d9\u05e8\u05ea\u05d9, \u05e7\u05d1\u05d5\u05e6\u05d5\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d9\u05db\u05d5\u05dc\u05d5\u05ea<br>\u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05dc\u05d4\u05ea\u05d7\u05e8\u05d5\u05ea \u05d1\u05d9\u05e0\u05d9\u05d4\u05df \u05d5\u05d6\u05d4 \u05de\u05e9\u05d4\u05d5 \u05e9\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d1\u05d4\u05d7\u05dc\u05d8 \u05dc\u05d0 \u05e8\u05d5\u05e6\u05d9\u05dd. \u05d0\u05d1\u05dc \u05db\u05db\u05dc\u05dc, \u05d0\u05e0\u05d7\u05e0\u05d5 \u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd<br>\u05d1\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05dc\u05d3\u05e2\u05ea\u05e0\u05d5 \u05d4\u05ea\u05d0\u05de\u05d4 \u05de\u05d3\u05d5\u05d9\u05e7\u05ea \u05d4\u05d9\u05d0 \u05de\u05d2\u05d1\u05d9\u05dc\u05d4 \u05de\u05d3\u05d9.<\/span><\/p>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05d5\u05d1\u05db\u05dc \u05d6\u05d0\u05ea, \u05dc\u05de\u05e8\u05d5\u05ea \u05e9\u05d9\u05e9 \u05dc\u05e0\u05d5 \u05e9\u05d9\u05d8\u05d4 \u05e9\u05d4\u05ea\u05d2\u05d1\u05e9\u05d4 <u>\u05dc\u05d0\u05d7\u05e8 \u05de\u05e2\u05dc 25 \u05e9\u05e0\u05d5\u05ea \u05e0\u05d9\u05e1\u05d9\u05d5\u05df,<\/u><br>\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d1\u05d5\u05d3\u05e7\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05ea\u05de\u05d9\u05d3\u05d9. \u05d1\u05de\u05e7\u05e8\u05d4 \u05d4\u05d6\u05d4, \u05e2\u05e8\u05db\u05e0\u05d5 \u05e0\u05d9\u05e1\u05d5\u05d9 (\u05e9\u05d9\u05d3\u05d5\u05e2 \u05d2\u05dd \u05db\u05d1\u05d3\u05d9\u05e7\u05ea <\/span><span dir=\"LTR\">A\/B<\/span><span lang=\"HE\">). \u05dc\u05d2\u05d5\u05d2\u05dc \u05d9\u05e9 \u05d4\u05d2\u05d3\u05e8\u05d4 \u05dc\u05e2\u05e8\u05d9\u05db\u05ea \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd \u05d5\u05d0\u05e0\u05d7\u05e0\u05d5<br>\u05de\u05de\u05dc\u05d9\u05e6\u05d9\u05dd \u05d1\u05d7\u05d5\u05dd \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d4\u05d2\u05d3\u05e8\u05d4 \u05d4\u05d6\u05d5 \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05d0\u05d6 \u05d2\u05d5\u05d2\u05dc \u05d9\u05d5\u05d3\u05e2\u05d9\u05dd \u05e9\u05d6\u05d5 \u05d1\u05d3\u05d9\u05e7\u05d4.<\/span><\/p>\n<p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05d0\u05dd \u05d9\u05d5\u05e6\u05e8\u05d9\u05dd \u05e9\u05e0\u05d9 \u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05d6\u05d4\u05d9\u05dd \u05d5\u05de\u05e9\u05e0\u05d9\u05dd \u05d1\u05d9\u05e0\u05d9\u05d4\u05dd \u05de\u05e9\u05ea\u05e0\u05d4 \u05d0\u05d7\u05d3, \u05d6\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05d1\u05d6\u05d1\u05d6<br>\u05ea\u05e7\u05e6\u05d9\u05d1. \u05d0\u05dd \u05dc\u05de\u05e9\u05dc \u05d0\u05d5\u05ea\u05df \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05de\u05e7\u05d1\u05dc\u05d5\u05ea \u05d1\u05d9\u05d3\u05d9\u05dd \u05de\u05e7\u05d1\u05d5\u05e6\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d4\u05e9\u05e0\u05d9\u05d4, \u05d6\u05d4 \u05d9\u05d2\u05e8\u05d5\u05dd<br>\u05dc\u05de\u05d7\u05d9\u05e8 \u05dc\u05dc\u05d7\u05d9\u05e6\u05d4 (<\/span><span dir=\"LTR\">CPC<\/span><span lang=\"HE\">) \u05dc\u05d4\u05ea\u05d9\u05d9\u05e7\u05e8.<br>\u05d1\u05e0\u05d5\u05e1\u05e3, \u05e2\u05dd \u05d4\u05d8\u05db\u05e0\u05d9\u05e7\u05d4 \u05d4\u05d6\u05d5 \u05dc\u05e4\u05e2\u05de\u05d9\u05dd \u05e7\u05d1\u05d5\u05e6\u05ea \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d0\u05d7\u05ea \u05ea\u05e9\u05ea\u05dc\u05d8 \u05e2\u05dc \u05d4\u05e8\u05e9\u05de\u05d9\u05dd. <u>\u05d4\u05d2\u05d3\u05e8\u05ea \u05d4\u05d1\u05d3\u05d9\u05e7\u05d4<br>\u05db\u05e0\u05d9\u05e1\u05d5\u05d9<\/u> \u05ea\u05d2\u05e8\u05d5\u05dd \u05dc\u05d2\u05d5\u05d2\u05dc \u05dc\u05d4\u05e6\u05d9\u05d2 \u05d0\u05ea \u05e9\u05ea\u05d9 \u05d4\u05e7\u05d1\u05d5\u05e6\u05d5\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05e9\u05d5\u05d5\u05d4.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5baeb8f e-flex e-con-boxed e-con e-parent\" data-id=\"5baeb8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b1f6f elementor-widget elementor-widget-image\" data-id=\"11b1f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/05\/experiment-google-ads-768x511.png\" class=\"attachment-medium_large size-medium_large wp-image-13692\" alt=\"Colorful test tubes with the Google Ads logo in the bottom right corner\" srcset=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/05\/experiment-google-ads-768x511.png 768w, https:\/\/aims.co.il\/wp-content\/uploads\/2023\/05\/experiment-google-ads-1536x1022.png 1536w, https:\/\/aims.co.il\/wp-content\/uploads\/2023\/05\/experiment-google-ads-1080x718.png 1080w, https:\/\/aims.co.il\/wp-content\/uploads\/2023\/05\/experiment-google-ads.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48930d2 e-con-full e-flex e-con e-parent\" data-id=\"48930d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef93cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ef93cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u05e0\u05d9\u05e1\u05d5\u05d9 \u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1<\/h2><div><p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05dc\u05e7\u05d7\u05e0\u05d5 \u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05de\u05d5\u05e6\u05dc\u05d7 \u05e9\u05e8\u05e5 \u05e2\u05dc \u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d5\u05e7\u05d1\u05e2\u05e0\u05d5 \u05de\u05d8\u05e8\u05d4 \u05e9\u05dc \u05e2\u05e8\u05da \u05de\u05e7\u05e1\u05d9\u05de\u05dc\u05d9<br \/>\u05dc\u05d4\u05de\u05e8\u05d4. \u05dc\u05d0\u05d7\u05e8 \u05de\u05db\u05df \u05e9\u05db\u05e4\u05dc\u05e0\u05d5 \u05d0\u05ea \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d4\u05de\u05d5\u05e6\u05dc\u05d7 \u05d0\u05d1\u05dc \u05d4\u05d7\u05dc\u05e4\u05e0\u05d5 \u05d0\u05ea \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d1\u05e7\u05de\u05e4\u05d9\u05d9\u05df <\/span><span dir=\"LTR\">B<\/span><span lang=\"HE\"> \u05dc\u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4. \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05dc\u05d2\u05d5\u05d2\u05dc \u05dc\u05d4\u05e6\u05d9\u05d2<br \/>\u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05e9\u05dc\u05e0\u05d5 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd. \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05e9\u05dc\u05d0 \u05d4\u05d9\u05d5 \u05e0\u05ea\u05e4\u05e1\u05d9\u05dd \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9. \u05d0\u05d1\u05dc<br \/>\u05d1\u05d2\u05dc\u05dc \u05e9\u05d4\u05de\u05d8\u05e8\u05d4 \u05d4\u05d9\u05ea\u05d4 \u05de\u05d9\u05e7\u05e1\u05d5\u05dd \u05e2\u05e8\u05da \u05d4\u05d4\u05de\u05e8\u05d4, \u05dc\u05d2\u05d5\u05d2\u05dc \u05d4\u05d9\u05ea\u05d4 \u05de\u05d8\u05e8\u05d4 \u05dc\u05d4\u05e6\u05d9\u05d2 \u05d0\u05ea \u05d4\u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05dc\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd<br \/>\u05d9\u05d5\u05ea\u05e8 \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d9\u05dd. \u05d4\u05e0\u05d9\u05e1\u05d5\u05d9 \u05d4\u05e6\u05dc\u05d9\u05d7. \u05d1\u05e1\u05da \u05d4\u05db\u05dc, \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4 \u05e2\u05dc \u05e4\u05e8\u05e1\u05d5\u05dd (<\/span><span dir=\"LTR\">ROAS<\/span><span lang=\"HE\">) \u05e2\u05dc\u05d4.<\/span><\/p><p><span style=\"text-align: var(--text-align);\">\u05dc\u05d0\u05d7\u05e8 \u05de\u05db\u05df \u05d1\u05d3\u05e7\u05e0\u05d5 \u05d0\u05ea \u05d0\u05d5\u05ea\u05d4 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d1\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d0\u05d7\u05e8 \u05d5\u05e2\u05e8\u05db\u05e0\u05d5 \u05e0\u05d9\u05e1\u05d5\u05d9, \u05d0\u05da \u05dc\u05d0 \u05e7\u05d9\u05d1\u05dc\u05e0\u05d5<br \/>\u05d0\u05ea \u05d0\u05d5\u05ea\u05df \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea. \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4 \u05e2\u05dc \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05dc\u05d0 \u05e2\u05dc\u05d4. \u05dc\u05de\u05e2\u05e9\u05d4, \u05d4\u05de\u05d7\u05d9\u05e8 \u05dc\u05dc\u05d7\u05d9\u05e6\u05d4 \u05e8\u05e7 \u05d4\u05ea\u05d9\u05d9\u05e7\u05e8. \u05d1\u05e8\u05d2\u05e2<br \/>\u05e9\u05d4\u05e0\u05d9\u05e1\u05d5\u05d9 \u05e0\u05d2\u05de\u05e8, \u05d7\u05d6\u05e8\u05e0\u05d5 \u05dc\u05d4\u05d2\u05d3\u05e8\u05d5\u05ea \u05d4\u05de\u05e7\u05d5\u05e8\u05d9\u05d5\u05ea.<\/span><\/p><h2 dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\" style=\"font-family: 'Times New Roman',serif; mso-ascii-font-family: 'Calibri Light'; mso-ascii-theme-font: major-latin; mso-hansi-font-family: 'Calibri Light'; mso-hansi-theme-font: major-latin; mso-bidi-theme-font: major-bidi;\">\u05dc\u05d1\u05d3\u05d5\u05e7, \u05dc\u05d1\u05d3\u05d5\u05e7, \u05dc\u05d1\u05d3\u05d5\u05e7!<\/span><\/h2><p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05de\u05d5\u05e1\u05e8 \u05d4\u05d4\u05e9\u05db\u05dc \u05d4\u05d5\u05d0 \u05dc\u05d1\u05d3\u05d5\u05e7 \u05d4\u05db\u05dc \u05d5\u05dc\u05d0 \u05dc\u05d4\u05e0\u05d9\u05d7 \u05e9\u05d3\u05e8\u05da \u05d0\u05d7\u05ea \u05ea\u05de\u05d9\u05d3 \u05ea\u05d4\u05d9\u05d4 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4. \u05d0\u05e4\u05d9\u05dc\u05d5 \u05d0\u05dd \u05de\u05e9\u05d4\u05d5 \u05e2\u05d1\u05d3 \u05d4\u05d9\u05d8\u05d1, \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d7\u05d3\u05e9\u05d4 \u05d9\u05db\u05d5\u05dc\u05d4 \u05dc\u05d4\u05d9\u05d5\u05ea \u05d0\u05e4\u05d9\u05dc\u05d5 \u05d9\u05d5\u05ea\u05e8 \u05d8\u05d5\u05d1\u05d4. \u05d5\u05d0\u05e4\u05d9\u05dc\u05d5 \u05db\u05e9\u05de\u05d5\u05e6\u05d0\u05d9\u05dd \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d8\u05d5\u05d1\u05d4 \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05de\u05e1\u05d5\u05d9\u05dd, \u05d6\u05d4 \u05dc\u05d0 \u05d0\u05d5\u05de\u05e8 \u05e9\u05d4\u05d9\u05d0 \u05d4\u05db\u05d9 \u05d8\u05d5\u05d1\u05d4 \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d4\u05d1\u05d0.<\/span><\/p><p>\u00a0<\/p><p dir=\"RTL\" style=\"direction: rtl; unicode-bidi: embed;\"><span lang=\"HE\">\u05db\u05d4\u05e2\u05e8\u05ea \u05e9\u05d5\u05dc\u05d9\u05d9\u05dd, \u05db\u05df \u05d4\u05e8\u05d5\u05d5\u05d7\u05e0\u05d5 \u05de\u05e9\u05d4\u05d5 \u05de\u05d4\u05d1\u05d3\u05d9\u05e7\u05d4 \u05d4\u05e9\u05e0\u05d9\u05d4. \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05de\u05e4\u05e2\u05d9\u05dc\u05d4 \u05d4\u05e8\u05d1\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05de\u05d5\u05e0\u05d7\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9. \u05dc\u05e8\u05d0\u05d5\u05ea \u05de\u05d4 \u05d0\u05e0\u05e9\u05d9\u05dd \u05d0\u05de\u05d9\u05ea\u05d9\u05d9\u05dd \u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05d1\u05d6\u05de\u05df \u05d0\u05de\u05ea \u05d6\u05d4 \u05d2\u05dd \u05e1\u05d5\u05e4\u05e8 \u05de\u05d5\u05e2\u05d9\u05dc. \u05dc\u05e7\u05d7\u05e0\u05d5 \u05de\u05d5\u05e0\u05d7\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05e8\u05dc\u05d5\u05d5\u05e0\u05d8\u05d9\u05d9\u05dd \u05e9\u05dc\u05d0 \u05d4\u05d9\u05d5 \u05dc\u05e0\u05d5 \u05d5\u05d4\u05d5\u05e1\u05e4\u05e0\u05d5 \u05d0\u05d5\u05ea\u05dd \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df, \u05de\u05d4 \u05e9\u05e2\u05d6\u05e8 \u05dc\u05e0\u05d5 \u05dc\u05d4\u05d2\u05d9\u05e2 \u05dc\u05d9\u05d5\u05ea\u05e8 \u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05d0\u05d5\u05ea\u05e0\u05d5.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1. \u05d4\u05d9\u05d3\u05e2\u05ea\u05dd \u05e9\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05de\u05ea\u05d5\u05db\u05e0\u05df, \u05e4\u05e9\u05d5\u05d8\u05d5 \u05db\u05de\u05e9\u05de\u05e2\u05d5, \u05dc\u05e2\u05e8\u05d5\u05da \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd? \u05d4\u05d9\u05d4 \u05dc\u05e0\u05d5 \u05e7\u05de\u05e4\u05d9\u05d9\u05df\u05de\u05d5\u05e6\u05dc\u05d7 \u05e9\u05d1\u05d5 \u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05d5\u05d2\u05d3\u05e8\u05d5 &quot;\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9&quot;. \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9, \u05d4\u05ea\u05d0\u05de\u05d4\u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4 \u05d4\u05de\u05d5\u05e2\u05d3\u05e4\u05ea \u05e9\u05dc\u05e0\u05d5 \u05de\u05d0\u05d6 \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d5\u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4. \u05dc\u05d0\u05d7\u05e8 \u05e9\u05d4\u05d5\u05e6\u05d9\u05d0\u05d5 \u05de\u05e9\u05d9\u05de\u05d5\u05e9 \u05d0\u05ea \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4, \u05d2\u05d5\u05d2\u05dc \u05d4\u05d7\u05dc\u05d9\u05e4\u05d5 \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea\u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05e9\u05dc \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05dc\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aims.co.il\/he\/\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4-\u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05ea-\u05d1\u05d2\u05d5\u05d2\u05dc-\u05d0\u05d3\u05e1\/\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1\" \/>\n<meta property=\"og:description\" content=\"\u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1. \u05d4\u05d9\u05d3\u05e2\u05ea\u05dd \u05e9\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05de\u05ea\u05d5\u05db\u05e0\u05df, \u05e4\u05e9\u05d5\u05d8\u05d5 \u05db\u05de\u05e9\u05de\u05e2\u05d5, \u05dc\u05e2\u05e8\u05d5\u05da \u05e0\u05d9\u05e1\u05d5\u05d9\u05d9\u05dd? \u05d4\u05d9\u05d4 \u05dc\u05e0\u05d5 \u05e7\u05de\u05e4\u05d9\u05d9\u05df\u05de\u05d5\u05e6\u05dc\u05d7 \u05e9\u05d1\u05d5 \u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05d5\u05d2\u05d3\u05e8\u05d5 &quot;\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9&quot;. \u05d1\u05d0\u05d5\u05e4\u05df \u05db\u05dc\u05dc\u05d9, \u05d4\u05ea\u05d0\u05de\u05d4\u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d4\u05d9\u05d0 \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4 \u05d4\u05de\u05d5\u05e2\u05d3\u05e4\u05ea \u05e9\u05dc\u05e0\u05d5 \u05de\u05d0\u05d6 \u05d4\u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d5\u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4. \u05dc\u05d0\u05d7\u05e8 \u05e9\u05d4\u05d5\u05e6\u05d9\u05d0\u05d5 \u05de\u05e9\u05d9\u05de\u05d5\u05e9 \u05d0\u05ea \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05d4\u05ea\u05d0\u05de\u05d4 \u05d4\u05e8\u05d7\u05d1\u05d4, \u05d2\u05d5\u05d2\u05dc \u05d4\u05d7\u05dc\u05d9\u05e4\u05d5 \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea\u05db\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05e9\u05dc \u05de\u05d2\u05d1\u05d9\u05dc \u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05dc\u05d4\u05ea\u05d0\u05de\u05d4 \u05dc\u05d1\u05d9\u05d8\u05d5\u05d9. 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