{"id":14608,"date":"2024-02-11T12:08:52","date_gmt":"2024-02-11T10:08:52","guid":{"rendered":"https:\/\/aims.co.il\/?p=14608"},"modified":"2024-03-23T04:29:30","modified_gmt":"2024-03-23T02:29:30","slug":"%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%9e%d7%99%d7%9c%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%91%d7%95%d7%93%d7%93%d7%aa-%d7%9e%d7%95%d7%9c","status":"publish","type":"post","link":"https:\/\/aims.co.il\/he\/%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%9e%d7%99%d7%9c%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%91%d7%95%d7%93%d7%93%d7%aa-%d7%9e%d7%95%d7%9c\/","title":{"rendered":"\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea: \u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05d1\u05d5\u05d3\u05d3\u05ea \u05de\u05d5\u05dc \u05d1\u05d9\u05d8\u05d5\u05d9 \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05d5\u05d1\u05d9\u05e0\u05d2 \u05d0\u05d3\u05e1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14608\" class=\"elementor elementor-14608 elementor-8678\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5529e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5529e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-693a311\" data-id=\"693a311\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8389a elementor-widget elementor-widget-text-editor\" data-id=\"aa8389a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-size: 17.0pt;\">\u05d7\u05dc\u05e7 \u05e9\u05e0\u05d9:<\/span><\/h2>\n<p>\u05db\u05ea\u05d1\u05e0\u05d5 \u05d1\u05e2\u05d1\u05e8 \u05d8\u05d9\u05e4 \u05d7\u05e9\u05d5\u05d1 \u05e2\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea, <a href=\"https:\/\/aims.co.il\/he\/%d7%94%d7%aa%d7%90%d7%9e%d7%94-%d7%a8%d7%97%d7%91%d7%94-%d7%9c%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%98%d7%99%d7%a4%d7%99\/\">\u05e9\u05d2\u05d5\u05d2\u05dc \u05dc\u05d0 \u05ea\u05d5\u05e1\u05d9\u05e3 \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea \u05d4\u05d4\u05d8\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4\u05df \u05dc\u05e8\u05d1\u05d9\u05dd \u05d5\u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05e0\u05e4\u05d5\u05e6\u05d5\u05ea \u05e9\u05dc \u05de\u05d9\u05dc\u05d9\u05dd \u05d0\u05dc\u05d5. \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d0\u05d5\u05ea\u05df \u05d9\u05d3\u05e0\u05d9\u05ea. \u05d4\u05e0\u05d4 \u05d4\u05d8\u05d9\u05e4 \u05d4\u05d1\u05d0 \u05e9\u05dc\u05e0\u05d5 \u05dc\u05d2\u05d1\u05d9 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea.<\/a><\/p>\n<p><a href=\"https:\/\/aims.co.il\/he\/%d7%94%d7%aa%d7%90%d7%9e%d7%94-%d7%a8%d7%97%d7%91%d7%94-%d7%9c%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%98%d7%99%d7%a4%d7%99\/\">\u05dc<\/a>\u05e2\u05d9\u05ea\u05d9\u05dd \u05e7\u05e8\u05d5\u05d1\u05d5\u05ea, \u05d0\u05e0\u05e9\u05d9\u05dd \u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05d1\u05d9\u05d8\u05d5\u05d9\u05d9\u05dd \u05db\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1. \u05dc\u05d3\u05d5\u05d2\u05de\u05d4, \u05d0\u05dd \u05d7\u05e0\u05d5\u05ea \u05de\u05d5\u05db\u05e8\u05ea \u05e8\u05e7 \u05e6\u05d9\u05d5\u05d3 \u05dc\u05e1\u05d9\u05d1\u05d9\u05dd \u05d0\u05d5\u05e4\u05d8\u05d9\u05d9\u05dd, \u05d4\u05d9\u05d0 \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d0\u05ea \u05e6\u05d9\u05e8\u05d5\u05e3 \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9 &quot;\u05e8\u05e9\u05ea \u05d0\u05ea\u05e8\u05e0\u05d8&quot;.<\/p>\n<p>\u05d0\u05d1\u05dc, \u05d1\u05d9\u05d8\u05d5\u05d9 \u05d6\u05d4 \u05e9\u05d4\u05d5\u05d2\u05d3\u05e8 \u05db\u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05ea \u05dc\u05d0 \u05d9\u05de\u05e0\u05e2 \u05de\u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05dc\u05d4\u05d5\u05e4\u05d9\u05e2 \u05db\u05e9\u05de\u05d7\u05e4\u05e9\u05d9\u05dd \u05d0\u05ea \u05d4\u05e6\u05d9\u05e8\u05d5\u05e3 &quot;\u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05d0\u05ea\u05e8\u05e0\u05d8&quot;. \u05d6\u05d0\u05ea \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05d4\u05de\u05d9\u05dc\u05d4 \u05e4\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05dc\u05d0 \u05de\u05d5\u05e4\u05d9\u05e2\u05d4 \u05d1\u05d1\u05d9\u05d8\u05d5\u05d9 \u05d4\u05de\u05e7\u05d5\u05e8\u05d9 &quot;\u05e8\u05e9\u05ea \u05d0\u05ea\u05e8\u05e0\u05d8&quot;. \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d4 \u05d8\u05d5\u05d1\u05d4 \u05d9\u05d5\u05ea\u05e8 \u05ea\u05d4\u05d9\u05d4 \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d0\u05ea \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9\u05ea &quot;\u05d0\u05ea\u05e8\u05e0\u05d8&quot; \u05dc\u05d1\u05d3\u05d4.<\/p>\n<p>\u05d6\u05d4 \u05d9\u05e0\u05e4\u05d4 \u05d4\u05d7\u05d5\u05e6\u05d4 \u05d0\u05ea \u05db\u05dc \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd \u05d4\u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05d9\u05dc\u05d4 \u05d0\u05ea\u05e8\u05e0\u05d8. \u05d4\u05d7\u05d9\u05e1\u05e8\u05d5\u05df \u05d4\u05d9\u05d7\u05d9\u05d3 \u05d4\u05d5\u05d0 \u05e9\u05d0\u05dd \u05d0\u05e0\u05e9\u05d9\u05dd \u05de\u05d7\u05e4\u05e9\u05d9\u05dd &quot;\u05e8\u05e9\u05ea \u05d0\u05ea\u05e8\u05e0\u05d8 \u05dc\u05e2\u05d5\u05de\u05ea \u05e1\u05d9\u05d1\u05d9\u05dd \u05d0\u05d5\u05e4\u05d8\u05d9\u05d9\u05dd&quot;, \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05e0\u05d5 \u05dc\u05d0 \u05ea\u05d5\u05e4\u05d9\u05e2.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbd839a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbd839a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bcea56\" data-id=\"2bcea56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-389aaad elementor-widget elementor-widget-image\" data-id=\"389aaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aims.co.il\/wp-content\/plugins\/elementor\/assets\/images\/placeholder.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa64263 elementor-widget elementor-widget-text-editor\" data-id=\"fa64263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u05e2\u05dd \u05d6\u05d0\u05ea, \u05d9\u05ea\u05db\u05df \u05d5\u05d4\u05e9\u05e7\u05dc\u05d5\u05dc \u05de\u05e9\u05ea\u05dc\u05dd \u05de\u05e9\u05ea\u05d9 \u05e1\u05d9\u05d1\u05d5\u05ea:<\/h2><ol><li>\u05e2\u05e9\u05d5\u05d9\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05e4\u05d7\u05d5\u05ea \u05de\u05e7\u05e8\u05d9\u05dd \u05e9\u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05e9\u05dc\u05e0\u05d5 \u05dc\u05d0 \u05ea\u05d5\u05e4\u05d9\u05e2 \u05dc\u05de\u05e8\u05d5\u05ea \u05e9\u05e0\u05e8\u05e6\u05d4 \u05e9\u05db\u05df \u05dc\u05e2\u05d5\u05de\u05ea \u05de\u05e7\u05e8\u05d9\u05dd \u05d1\u05d4\u05dd \u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05ea\u05d5\u05e4\u05d9\u05e2 \u05db\u05e9\u05d0\u05d9\u05e0\u05e0\u05d5 \u05e8\u05d5\u05e6\u05d9\u05dd \u05d1\u05db\u05da.<\/li><li>\u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d0\u05ea\u05e8\u05e0\u05d8 \u05de\u05d5\u05dc \u05e1\u05d9\u05d1\u05d9\u05dd \u05d0\u05d5\u05e4\u05d8\u05d9\u05d9\u05dd \u05e0\u05de\u05d5\u05db\u05d5\u05ea \u05d9\u05d5\u05ea\u05e8 \u05d1\u05de\u05e9\u05e4\u05da \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05db\u05df \u05e9\u05d5\u05d5\u05ea \u05e4\u05d7\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8\u05e0\u05d5.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a7b5e elementor-widget elementor-widget-image\" data-id=\"b0a7b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"479\" height=\"227\" src=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/02\/one-vs-two-kw-screenshot.png\" class=\"attachment-large size-large wp-image-9101\" alt=\"list of negative keywords on Google Ads\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Picture of one word negative vs. two word negative on Google Ads. We used the single word maps because we didn't want any maps to show. Market research we did as two words because market and research were both good keywords for our client. Just \"market research\" together wasn't a relevant keyword.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4a0322 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4a0322\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de53643\" data-id=\"de53643\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8dbdce elementor-widget elementor-widget-text-editor\" data-id=\"d8dbdce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u05d1\u05e9\u05d5\u05e8\u05d4 \u05d4\u05ea\u05d7\u05ea\u05d5\u05e0\u05d4, \u05db\u05e9\u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d5\u05d1\u05de\u05d9\u05e7\u05e8\u05d5\u05e1\u05d5\u05e4\u05d8 \u05e2\u05d3\u05d9\u05e3 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05d1\u05d5\u05d3\u05d3\u05ea \u05db\u05db\u05dc \u05e9\u05de\u05ea\u05d0\u05e4\u05e9\u05e8.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05d7\u05dc\u05e7 \u05e9\u05e0\u05d9: \u05db\u05ea\u05d1\u05e0\u05d5 \u05d1\u05e2\u05d1\u05e8 \u05d8\u05d9\u05e4 \u05d7\u05e9\u05d5\u05d1 \u05e2\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea, \u05e9\u05d2\u05d5\u05d2\u05dc \u05dc\u05d0 \u05ea\u05d5\u05e1\u05d9\u05e3 \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea \u05d4\u05d4\u05d8\u05d9\u05d5\u05ea \u05e9\u05dc\u05d4\u05df \u05dc\u05e8\u05d1\u05d9\u05dd \u05d5\u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05e0\u05e4\u05d5\u05e6\u05d5\u05ea \u05e9\u05dc \u05de\u05d9\u05dc\u05d9\u05dd \u05d0\u05dc\u05d5. \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d0\u05d5\u05ea\u05df \u05d9\u05d3\u05e0\u05d9\u05ea. \u05d4\u05e0\u05d4 \u05d4\u05d8\u05d9\u05e4 \u05d4\u05d1\u05d0 \u05e9\u05dc\u05e0\u05d5 \u05dc\u05d2\u05d1\u05d9 \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea. \u05dc\u05e2\u05d9\u05ea\u05d9\u05dd \u05e7\u05e8\u05d5\u05d1\u05d5\u05ea, \u05d0\u05e0\u05e9\u05d9\u05dd \u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05d1\u05d9\u05d8\u05d5\u05d9\u05d9\u05dd \u05db\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1. \u05dc\u05d3\u05d5\u05d2\u05de\u05d4, \u05d0\u05dd \u05d7\u05e0\u05d5\u05ea \u05de\u05d5\u05db\u05e8\u05ea \u05e8\u05e7 \u05e6\u05d9\u05d5\u05d3 \u05dc\u05e1\u05d9\u05d1\u05d9\u05dd \u05d0\u05d5\u05e4\u05d8\u05d9\u05d9\u05dd, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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