{"id":3011,"date":"2019-03-10T08:39:36","date_gmt":"2019-03-10T08:39:36","guid":{"rendered":"http:\/\/aims.co.il\/?p=3011"},"modified":"2020-07-30T15:12:15","modified_gmt":"2020-07-30T13:12:15","slug":"%d7%a0%d7%99%d7%aa%d7%95%d7%97-%d7%94%d7%97%d7%96%d7%a8-%d7%94%d7%a9%d7%a7%d7%a2%d7%94","status":"publish","type":"post","link":"https:\/\/aims.co.il\/he\/%d7%a0%d7%99%d7%aa%d7%95%d7%97-%d7%94%d7%97%d7%96%d7%a8-%d7%94%d7%a9%d7%a7%d7%a2%d7%94\/","title":{"rendered":"\u05e0\u05d9\u05ea\u05d5\u05d7 \u05d4\u05d7\u05d6\u05e8 \u05d4\u05e9\u05e7\u05e2\u05d4 (ROI) \u05e2\u05dc \u05ea\u05e9\u05dc\u05d5\u05dd \u05dc\u05e4\u05d9 \u05dc\u05d7\u05d9\u05e6\u05d4 (PPC) \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3011\" class=\"elementor elementor-3011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a697d78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a697d78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bc87563\" data-id=\"7bc87563\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dbc6885 elementor-widget elementor-widget-text-editor\" data-id=\"4dbc6885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 style=\"text-align: right;\">\u05d2\u05d5\u05d2\u05dc \u05d0\u05e0\u05dc\u05d9\u05d8\u05d9\u05e7\u05e1 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05e6\u05d9\u05d2 \u05dc\u05da \u05d0\u05ea \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4 \u05d3\u05d9 \u05d1\u05e7\u05dc\u05d5\u05ea.<\/h4>\n<h4 style=\"text-align: right;\">\u05e2\u05de\u05d5\u05d3\u05ea\u00a0<strong>ROI<\/strong>\u00a0\u05de\u05e6\u05d9\u05d2\u05d4 \u05d0\u05ea \u05d4\u05d4\u05d7\u05d6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc\u05da. \u05d1\u05de\u05d9\u05d3\u05d4 \u05d5\u05d0\u05ea\u05d4 \u05de\u05e8\u05d5\u05d5\u05d9\u05d7 \u05d9\u05d5\u05ea\u05e8 \u05de\u05de\u05d4 \u05e9\u05d0\u05ea\u05d4 \u05de\u05d5\u05e6\u05d9\u05d0 \u05d4\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d9\u05d5\u05e4\u05d9\u05e2\u05d5 \u05d1\u05e6\u05d1\u05e2 \u05d9\u05e8\u05d5\u05e7.<\/h4>\n<h4 style=\"text-align: right;\">\u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d0\u05d9\u05e0\u05dd \u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05d0\u05ea \u05d4\u05ea\u05e9\u05dc\u05d5\u05dd \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05de\u05e0\u05d4\u05dc\u05ea \u05d0\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea.\u00a0<\/h4>\n<h4 style=\"text-align: right;\">\u05db\u05de\u05d5 \u05db\u05df \u2013 \u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d0\u05d9\u05e0\u05df \u05d1\u05d4\u05db\u05e8\u05d7 \u05e8\u05d5\u05d5\u05d7. \u05d1\u05db\u05d3\u05d0\u05d9 \u05dc\u05d4\u05d1\u05d9\u05df \u05d0\u05ea \u05db\u05d3\u05d0\u05d9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea, \u05e8\u05e6\u05d5\u05d9 \u05d2\u05dd \u05dc\u05e7\u05d7\u05ea \u05d1\u05d7\u05e9\u05d1\u05d5\u05df \u05d0\u05ea \u05d4\u05e8\u05db\u05d9\u05e9\u05d5\u05ea \u05d4\u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u05d4\u05e2\u05e9\u05d5\u05d9\u05d5\u05ea \u05dc\u05d4\u05d2\u05d9\u05e2 \u05de\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d7\u05d3\u05e9\u05d9\u05dd \u05d1\u05e2\u05ea\u05d9\u05d3.<\/h4>\n<h4 style=\"text-align: right;\">\u05d9\u05e9 \u05dc\u05e7\u05d7\u05ea \u05d1\u05d7\u05e9\u05d1\u05d5\u05df \u05d0\u05ea \u05db\u05dc \u05e2\u05dc\u05d5\u05d9\u05d5\u05ea \u05d4\u05ea\u05d7\u05d6\u05d5\u05e7\u05d4 \u05d0\u05d5 \u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u05e9\u05e0\u05d9\u05ea\u05df \u05dc\u05e7\u05d1\u05dc \u05de\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d0\u05dc\u05d5. \u05d9\u05e9\u05e0\u05dd \u05d0\u05dc\u05d5 \u05d4\u05dc\u05d5\u05e7\u05d7\u05d9\u05dd 5 \u05e9\u05e0\u05d9\u05dd \u05de\u05e8\u05d0\u05e9 \u05dc\u05de\u05d8\u05e8\u05ea \u05d7\u05d9\u05e9\u05d5\u05d1 \u05d6\u05d4.<\/h4>\n<h4 style=\"text-align: right;\">\u05db\u05de\u05d5\u05d1\u05df, \u05db\u05dc \u05d6\u05d0\u05ea \u05d1\u05ea\u05e0\u05d0\u05d9 \u05e9\u05d0\u05dc\u05d5 \u05d4\u05dd \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d7\u05d3\u05e9\u05d9\u05dd. \u05dc\u05db\u05df, \u05d0\u05d9\u05df \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d7\u05d9\u05e9\u05d5\u05d1 \u05d6\u05d4 \u05e2\u05d1\u05d5\u05e8 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e7\u05d9\u05d9\u05de\u05d9\u05dd \u2013 \u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05e2\u05e8\u05db\u05d5 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05e2\u05dc \u05de\u05d5\u05e0\u05d7\u05d9 \u05d4\u05de\u05d5\u05ea\u05d2 \u05e9\u05dc\u05da.<\/h4>\n<h4 style=\"text-align: right;\">\u05d9\u05d9\u05ea\u05db\u05df \u05d5\u05d2\u05dd \u05ea\u05e8\u05e6\u05d4 \u05dc\u05e7\u05d7\u05ea \u05d1\u05d7\u05e9\u05d1\u05d5\u05df \u05d0\u05ea \u05d4\u05e2\u05d5\u05d1\u05d3\u05d4 \u05db\u05d9 \u05d9\u05e9\u05e0\u05dd \u05d0\u05e0\u05e9\u05d9\u05dd \u05e9\u05d9\u05d2\u05d9\u05e2\u05d5 \u05dc\u05d0\u05ea\u05e8 \u05e9\u05dc\u05da \u05d3\u05e8\u05da \u05dc\u05d7\u05d9\u05e6\u05d4 \u05e2\u05dc \u05e4\u05e8\u05e1\u05d5\u05de\u05ea \u05d0\u05d1\u05dc \u05dc\u05d0 \u05d9\u05d1\u05e6\u05e2\u05d5 \u05e8\u05db\u05d9\u05e9\u05d4 \u05d1\u05d1\u05d9\u05e7\u05d5\u05e8 \u05d4\u05e8\u05d0\u05e9\u05d5\u05df.<\/h4>\n<h4 style=\"text-align: right;\">\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05da \u05dc\u05e9\u05e0\u05d5\u05ea \u05d0\u05ea \u05d9\u05d9\u05d7\u05d5\u05e1 \u05d4\u05d4\u05de\u05e8\u05d5\u05ea \u05de\u05d4\u05dc\u05d7\u05d9\u05e6\u05d4 \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 \u05dc\u05dc\u05d7\u05d9\u05e6\u05d4 \u05d4\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05d1\u05db\u05d3\u05d9 \u05dc\u05e2\u05d6\u05d5\u05e8 \u05dc\u05da \u05dc\u05d4\u05ea\u05d2\u05d1\u05e8 \u05e2\u05dc \u05d1\u05e2\u05d9\u05d4 \u05d6\u05d5. \u05d1\u05d0\u05e4\u05e9\u05e8\u05d5\u05ea\u05da \u05d2\u05dd \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05d5 \u05dc\u05d4\u05e7\u05d8\u05d9\u05df \u05d0\u05ea \u05d7\u05dc\u05d5\u05df \u05d4\u05d6\u05de\u05df \u05d4\u05de\u05e9\u05de\u05e9 \u05dc\u05d7\u05d9\u05e9\u05d5\u05d1 \u05d6\u05d4.<\/h4>\n<h4 style=\"text-align: right;\">\u05d9\u05e9\u05e0\u05dd \u05d2\u05d5\u05e8\u05de\u05d9\u05dd \u05e0\u05d5\u05e1\u05e4\u05d9\u05dd \u05e9\u05de\u05e1\u05d1\u05db\u05d9\u05dd \u05d0\u05ea \u05d4\u05d1\u05e2\u05d9\u05d4 \u05d0\u05d5\u05ea\u05dd \u05e0\u05e4\u05e8\u05d8 \u05d1\u05e4\u05d5\u05e1\u05d8\u05d9\u05dd \u05e2\u05ea\u05d9\u05d3\u05d9\u05d9\u05dd \u05d1\u05d1\u05dc\u05d5\u05d2.\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90bed24\" data-id=\"90bed24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16dd990 elementor-widget elementor-widget-text-editor\" data-id=\"16dd990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"has-text-align-right\">\n<\/p><p><\/p>\n<div class=\"wp-block-image\" style=\"text-align: right;\">\n<figure class=\"alignleft is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-2978 size-full\" src=\"http:\/\/aims.co.il\/wp-content\/uploads\/2019\/02\/ROI-Excel-Screenshot.jpg\" alt=\"To calculate your ROI on Paid Ads\" width=\"608\" height=\"733\" srcset=\"https:\/\/aims.co.il\/wp-content\/uploads\/2019\/02\/ROI-Excel-Screenshot.jpg 608w, https:\/\/aims.co.il\/wp-content\/uploads\/2019\/02\/ROI-Excel-Screenshot-249x300.jpg 249w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\n<\/figure>\n<\/div>\n<p><\/p>\n<p class=\"has-text-align-right\">\n<\/p><p><\/p>\n<p class=\"has-text-align-right\">\n<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a393a elementor-widget elementor-widget-heading\" data-id=\"51a393a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat, sans-serif;font-size: 16px;font-style: italic;text-align: right\">\u05d7\u05d9\u05e9\u05d5\u05d1 \u05d4\u05d4\u05d7\u05d6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc\u05da (ROI)<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c38cc1 elementor-widget elementor-widget-button\" data-id=\"2c38cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"http:\/\/aims.co.il\/wp-content\/uploads\/2019\/02\/ROI-Analysis-Excel-for-Download.xlsx\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u05d4\u05d5\u05e8\u05d3 \u05d0\u05ea \u05d2\u05d9\u05dc\u05d9\u05d5\u05df \u201c\u05e0\u05d9\u05ea\u05d5\u05d7 \u05d4\u05d7\u05d6\u05e8 \u05d4\u05e9\u05e7\u05e2\u05d4 \u05d0\u05de\u05d9\u05ea\u05d9 \u05e2\u05d1\u05d5\u05e8 \u05ea\u05e9\u05dc\u05d5\u05dd \u05dc\u05e4\u05d9 \u05dc\u05d7\u05d9\u05e6\u05d4\u201d \u05d4\u05e9\u05d9\u05de\u05d5\u05e9\u05d9 \u05e9\u05dc\u05e0\u05d5.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05d2\u05d5\u05d2\u05dc \u05d0\u05e0\u05dc\u05d9\u05d8\u05d9\u05e7\u05e1 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05e6\u05d9\u05d2 \u05dc\u05da \u05d0\u05ea \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4 \u05d3\u05d9 \u05d1\u05e7\u05dc\u05d5\u05ea. \u05e2\u05de\u05d5\u05d3\u05ea&nbsp;ROI&nbsp;\u05de\u05e6\u05d9\u05d2\u05d4 \u05d0\u05ea \u05d4\u05d4\u05d7\u05d6\u05e8 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc\u05da. \u05d1\u05de\u05d9\u05d3\u05d4 \u05d5\u05d0\u05ea\u05d4 \u05de\u05e8\u05d5\u05d5\u05d9\u05d7 \u05d9\u05d5\u05ea\u05e8 \u05de\u05de\u05d4 \u05e9\u05d0\u05ea\u05d4 \u05de\u05d5\u05e6\u05d9\u05d0 \u05d4\u05de\u05e1\u05e4\u05e8\u05d9\u05dd \u05d9\u05d5\u05e4\u05d9\u05e2\u05d5 \u05d1\u05e6\u05d1\u05e2 \u05d9\u05e8\u05d5\u05e7. \u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d0\u05d9\u05e0\u05dd \u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05d0\u05ea \u05d4\u05ea\u05e9\u05dc\u05d5\u05dd \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d7\u05d1\u05e8\u05d4 \u05d4\u05de\u05e0\u05d4\u05dc\u05ea \u05d0\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea.&nbsp; \u05db\u05de\u05d5 \u05db\u05df \u2013 \u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d0\u05d9\u05e0\u05df \u05d1\u05d4\u05db\u05e8\u05d7 \u05e8\u05d5\u05d5\u05d7. \u05d1\u05db\u05d3\u05d0\u05d9 \u05dc\u05d4\u05d1\u05d9\u05df \u05d0\u05ea \u05db\u05d3\u05d0\u05d9\u05d5\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea, \u05e8\u05e6\u05d5\u05d9 \u05d2\u05dd \u05dc\u05e7\u05d7\u05ea \u05d1\u05d7\u05e9\u05d1\u05d5\u05df [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05e0\u05d9\u05ea\u05d5\u05d7 \u05d4\u05d7\u05d6\u05e8 \u05d4\u05e9\u05e7\u05e2\u05d4 (ROI) \u05e2\u05dc \u05ea\u05e9\u05dc\u05d5\u05dd \u05dc\u05e4\u05d9 \u05dc\u05d7\u05d9\u05e6\u05d4 (PPC) \u05d1\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1\u200b - AIMS Digital Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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