{"id":9167,"date":"2023-03-29T21:33:18","date_gmt":"2023-03-29T19:33:18","guid":{"rendered":"http:\/\/aims.co.il\/?p=9167"},"modified":"2023-04-02T11:33:20","modified_gmt":"2023-04-02T09:33:20","slug":"%d7%94%d7%aa%d7%90%d7%9e%d7%94-%d7%a8%d7%97%d7%91%d7%94-%d7%9c%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%98%d7%99%d7%a4%d7%99","status":"publish","type":"post","link":"https:\/\/aims.co.il\/he\/%d7%94%d7%aa%d7%90%d7%9e%d7%94-%d7%a8%d7%97%d7%91%d7%94-%d7%9c%d7%9e%d7%99%d7%9c%d7%95%d7%aa-%d7%9e%d7%a4%d7%aa%d7%97-%d7%a9%d7%9c%d7%99%d7%9c%d7%99%d7%95%d7%aa-%d7%98%d7%99%d7%a4%d7%99\/","title":{"rendered":"\u05d4\u05ea\u05d0\u05de\u05d4 \u05e8\u05d7\u05d1\u05d4 \u05dc\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u2013 \u05d8\u05d9\u05e4\u05d9\u05dd \u05dc\u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1 \u05e9\u05d0\u05d5\u05dc\u05d9 \u05d0\u05ea\u05dd \u05dc\u05d0 \u05de\u05db\u05d9\u05e8\u05d9\u05dd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9167\" class=\"elementor elementor-9167 elementor-8671\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee663f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee663f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb71f0\" data-id=\"edb71f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ea476 elementor-widget elementor-widget-text-editor\" data-id=\"e1ea476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">\u05db\u05e9\u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05dc\u05de\u05e1\u05e2\u05d9 \u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc \u05d0\u05d5 \u05d1\u05d9\u05e0\u05d2, \u05de\u05e0\u05d5\u05e2\u05d9 \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05d5\u05e6\u05d5\u05e8\u05d5\u05ea \u05e8\u05d1\u05d9\u05dd. \u05e2\u05dd \u05d6\u05d0\u05ea, \u05d0\u05dd \u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05d0\u05ea \u05d0\u05d5\u05ea\u05d4 \u05de\u05d9\u05dc\u05d4 \u05dc\u05e8\u05e9\u05d9\u05de\u05ea \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05d6\u05d4 \u05dc\u05d0 \u05e7\u05d5\u05e8\u05d4:<\/p><ul><li style=\"text-align: right;\">\u05d0\u05dd \u05e8\u05d5\u05e6\u05d9\u05dd \u05d2\u05dd \u05d0\u05ea \u05e6\u05d5\u05e8\u05ea \u05d4\u05e8\u05d1\u05d9\u05dd, \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d2\u05dd \u05de\u05d9\u05dc\u05d4 \u05d6\u05d5.<\/li><li style=\"text-align: right;\">\u05d0\u05dd \u05dc\u05d0 \u05e8\u05d5\u05e6\u05d9\u05dd \u05e9\u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05ea\u05d5\u05e4\u05d9\u05e2 \u05db\u05e9\u05de\u05d9\u05e9\u05d4\u05d5 \u05db\u05d5\u05ea\u05d1 \u05d0\u05ea \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9\u05ea \u05e2\u05dd \u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05d0\u05d6 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d2\u05dd \u05d0\u05ea \u05d4\u05e6\u05d5\u05e8\u05d5\u05ea \u05d4\u05de\u05e9\u05d5\u05d1\u05e9\u05d5\u05ea.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c3f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c3f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369cbda\" data-id=\"369cbda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e37cbf elementor-widget elementor-widget-text-editor\" data-id=\"8e37cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\">\u05dc\u05d1\u05d9\u05e0\u05d2 \u05d0\u05d3\u05e1 \u05d9\u05e9 \u05d0\u05ea \u05d0\u05d5\u05ea\u05df \u05d1\u05e2\u05d9\u05d5\u05ea \u05db\u05de\u05d5 \u05d2\u05d5\u05d2\u05dc \u05d0\u05d3\u05e1. \u05d0\u05dd \u05dc\u05d0 \u05e8\u05d5\u05e6\u05d9\u05dd \u05dc\u05d4\u05d5\u05e4\u05d9\u05e2 \u05e2\u05d1\u05d5\u05e8 \u05e6\u05d5\u05e8\u05ea \u05e8\u05d1\u05d9\u05dd \u05d0\u05d5 \u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05d9\u05e9 \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d0\u05d5\u05ea\u05df \u05d1\u05d0\u05d5\u05e4\u05df \u05d9\u05d3\u05e0\u05d9. \u05d6\u05d4 \u05db\u05ea\u05d5\u05d1 \u05d1\u05de\u05e4\u05d5\u05e8\u05e9 <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/51014\/1\">\u05d1\u05d1\u05d9\u05e0\u05d2<\/a> \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-049eaeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"049eaeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63604c7\" data-id=\"63604c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d9f8b7 elementor-widget elementor-widget-image\" data-id=\"1d9f8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"826\" height=\"350\" src=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/02\/microsoft-ads-plural-vs-singular-negatives.png\" class=\"attachment-large size-large wp-image-9112\" alt=\"microsoft ads plural vs singular negative\" srcset=\"https:\/\/aims.co.il\/wp-content\/uploads\/2023\/02\/microsoft-ads-plural-vs-singular-negatives.png 826w, https:\/\/aims.co.il\/wp-content\/uploads\/2023\/02\/microsoft-ads-plural-vs-singular-negatives-768x325.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Single and Plural Negative Keywords on Google Ads<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6364ebb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6364ebb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d377aa5\" data-id=\"d377aa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cdd5d elementor-widget elementor-widget-text-editor\" data-id=\"63cdd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u05dc\u05de\u05d4 \u05d2\u05d5\u05d2\u05dc \u05d5\u05d1\u05d9\u05e0\u05d2 \u05de\u05db\u05e8\u05d9\u05d7\u05d5\u05ea \u05d0\u05d5\u05ea\u05e0\u05d5 \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d5\u05e8\u05d9\u05d0\u05e6\u05d9\u05d5\u05ea \u05d5\u05e6\u05d5\u05e8\u05d5\u05ea\n\u05de\u05e9\u05d5\u05d1\u05e9\u05d5\u05ea \u05dc\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05d5\u05dc\u05d0 \u05dc\u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05e8\u05d2\u05d9\u05dc\u05d5\u05ea?\n\u05d4\u05ea\u05e9\u05d5\u05d1\u05d4 \u05e9\u05dc\u05d4\u05dd \u05d4\u05d9\u05d0\n\u05e9\u05d4\u05dd \u05dc\u05d0 \u05e8\u05d5\u05e6\u05d9\u05dd \u05d1\u05d8\u05e2\u05d5\u05ea \u05dc\u05d4\u05d2\u05d1\u05d9\u05dc \u05d0\u05ea \u05d4\u05e7\u05de\u05e4\u05d9\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc\u05e0\u05d5 \u05d5\u05dc\u05d4\u05d5\u05d1\u05d9\u05dc \u05dc\u05e4\u05d7\u05d5\u05ea \u05d7\u05d9\u05e4\u05d5\u05e9\u05d9\u05dd.\n\u05d0\u05d5 \u05e9\u05d0\u05d5\u05dc\u05d9 \u05d6\u05d4 \u05e4\u05e9\u05d5\u05d8\n\u05db\u05d3\u05d9 \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05e8\u05d5\u05d5\u05d7\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u05db\u05e9\u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05de\u05d9\u05dc\u05ea \u05de\u05e4\u05ea\u05d7 \u05dc\u05de\u05e1\u05e2\u05d9 \u05e4\u05e8\u05e1\u05d5\u05dd \u05e9\u05dc \u05d2\u05d5\u05d2\u05dc \u05d0\u05d5 \u05d1\u05d9\u05e0\u05d2, \u05de\u05e0\u05d5\u05e2\u05d9 \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05db\u05d5\u05dc\u05dc\u05d9\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05e9\u05d2\u05d9\u05d0\u05d5\u05ea \u05db\u05ea\u05d9\u05d1 \u05d5\u05e6\u05d5\u05e8\u05d5\u05ea \u05e8\u05d1\u05d9\u05dd. \u05e2\u05dd \u05d6\u05d0\u05ea, \u05d0\u05dd \u05de\u05d5\u05e1\u05d9\u05e4\u05d9\u05dd \u05d0\u05ea \u05d0\u05d5\u05ea\u05d4 \u05de\u05d9\u05dc\u05d4 \u05dc\u05e8\u05e9\u05d9\u05de\u05ea \u05de\u05d9\u05dc\u05d5\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9\u05d5\u05ea \u05d6\u05d4 \u05dc\u05d0 \u05e7\u05d5\u05e8\u05d4: \u05d0\u05dd \u05e8\u05d5\u05e6\u05d9\u05dd \u05d2\u05dd \u05d0\u05ea \u05e6\u05d5\u05e8\u05ea \u05d4\u05e8\u05d1\u05d9\u05dd, \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d5\u05e1\u05d9\u05e3 \u05d2\u05dd \u05de\u05d9\u05dc\u05d4 \u05d6\u05d5. \u05d0\u05dd \u05dc\u05d0 \u05e8\u05d5\u05e6\u05d9\u05dd \u05e9\u05d4\u05de\u05d5\u05d3\u05e2\u05d4 \u05ea\u05d5\u05e4\u05d9\u05e2 \u05db\u05e9\u05de\u05d9\u05e9\u05d4\u05d5 \u05db\u05d5\u05ea\u05d1 \u05d0\u05ea \u05de\u05d9\u05dc\u05ea \u05d4\u05de\u05e4\u05ea\u05d7 \u05d4\u05e9\u05dc\u05d9\u05dc\u05d9\u05ea \u05e2\u05dd 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