Google highlights the snippet in orange on the instant preview In this example, Google is smart enough to bold the headline but the subheading–which doesn’t even show in the traditional snippet on the left–is treated as text. Since it doesn’t have a period, readability suffers. In this case you need to consider altering subheadings if … Continue reading Instant Previews on Google vs. Bing’s “More on This Page” and How It Influences SEO