Website Readability

The readability of your website depends on your targeted audience.
In most cases, I recommend keeping everything simple to reach the widest audience. In some cases, you may find it better to use a higher level of English:

• A University English Department
• An audience you need to impress or sound sophisticated

There are many tools to help you measure readability on websites. Most of the ones I found don’t work. Here are 2 that do:

• Readable.io. can be used for free but for repeated use you need a subscription.
• Hemingway

• Their recommendations include:
• Write short sentences
• Don’t use long words
• Avoid adverbs
• Avoid passive voice

They will help you make sure you website is easy to understand. If you are a global company, you are probably targeting people that use English as a second language. In this case there are additional considerations:

• Using Idioms will confuse people as they don’t know their meaning. Avoid them.
• Use graphics to explain. Illustrations are a universal language and understood by everyone.

For more tips on how to increase conversions globally click here