Save Time When Targeting Countries (or States) in Google Ads
The World According to Google (Ads)
(Updated for 2021)
The other day, I had to enter many countries into an Adwords campaign. My client dictated to me the countries he didn’t want to market to on the phone. Google Adwords (a.k.a. “Google Ads”) doesn’t have a fast way to enter this list.
I would have to add all countries one by one and skip over the ones in my list. I knew there had to be a faster way. So I googled “list of Adwords countries”. That is when I found an article I wrote a few years ago on this subject!
It’s gotten a little easier to target or exclude countries or states in bulk. Below are lists of all countries, countries in each continent, or states in the USA.
Simply edit the lists as needed and copy/paste them into Google Ads.
Reminder that “Georgia” will default to Georgia the country, not Georgia the state.
Also: there are countries you cannot target in Google Ads due to sanctions imposed by the United States Office of Foreign Assets Control (OFAC): Crimea, Cuba, Iran, North Korea, Sudan, and Syria.
Why would you want to target all 50 states in the USA by state, and not simply add the entire country? In Google Ads, if you target the entire country, you’ll get click reporting on… the entire country. Adding each state individually will return finer reports, as well as allow you to adjust bids in specific states.
One more pro tip: After you are happy with your location targeting, go to the campaign Settings >> Locations. Click “Location Options.” Do not accept the default setting, of targeting people in, or who show interest in, your locations. Instead, choose “People in or regularly in” those locations.
Anguilla Antigua and Barbuda Bahamas Barbados Belize British Virgin Islands Canada Costa Rica Dominica Dominican Republic El Salvador Greenland Grenada Guadeloupe Guatemala Haiti Honduras Jamaica Martinique Mexico Nicaragua Panama Puerto Rico Saint Kitts and Nevis Saint Lucia St. Vincent and the Grenadines Trinidad and Tobago United States
South America
Argentina Bolivia Brazil Chile Colombia Ecuador Falkland Islands French Guiana Guyana Paraguay Peru South Georgia and the South Sandwich Islands Suriname Uruguay Venezuela
Europe
Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus (see also under “Middle-East”) Czech Republic Denmark Estonia Faroe Islands Finland France Germany Greece Hungary Iceland Ireland Italy Kosovo Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Montenegro Netherlands Norway Poland Portugal Romania Russia San Marino Serbia Slovakia Slovenia Spain Svalbard and Jan Mayen Sweden Switzerland Turkey (see also under “Middle-East”) Ukraine United Kingdom Vatican City
Africa
Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo-Brazzaville Congo-Kinshasa Cote d’Ivoire Djibouti Egypt (see also under “Middle-East”) Equatorial Guinea Eritrea Ethiopia Gabon Gambia Ghana Guinea Guinea Bissau Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda São Tomé and Príncipe Senegal Seychelles Sierra Leone Somalia South Africa Swaziland Tanzania Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
Middle East
Armenia Azerbaijan Bahrain Cyprus Egypt Georgia Iraq Israel Jordan Kazakhstan Kuwait Kyrgyzstan Lebanon Oman Palestine Qatar Saudi Arabia Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen
Asia
Afghanistan Bangladesh Bhutan Brunei Cambodia China Hong Kong India Indonesia Japan Laos Malaysia Maldives Mongolia Myanmar Nepal Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Timor-Leste Vietnam
Oceania / Pacific
American Samoa Australia Christmas Island Cocos Islands Cook Islands Federated States of Micronesia Fiji French Polynesia Guam Kiribati Micronesia Nauru New Caledonia New Zealand Niue Norfolk Island Palau Papua New Guinea Samoa Solomon Islands Tonga Tuvalu Vanuatu Wallis and Futuna Islands
and we can’t forget…
Antarctica
Antarctica
List of All Countries* in the World
(*Not including Crimea, Cuba, Iran, North Korea, Sudan / South Sudan, or Syria, as noted above.)
(*Not all of these are technically countries. Puerto Rico and Guam are both U.S. territories, for example. But if you target the USA in Google Ads, you will not be including Puerto Rico.)
Afghanistan Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Congo-Brazzaville Congo-Kinshasa Cook Islands Costa Rica Cote d’Ivoire Croatia Cyprus Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Federated States of Micronesia Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Martinique Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Samoa San Marino São Tomé and Príncipe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea Spain Sri Lanka St. Vincent and the Grenadines Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Wallis and Futuna Islands Western Sahara Yemen Zambia Zimbabwe
List of States in USA
Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Coumbia, United States Florida Georgia, United States Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming