(Updated for 2021)
The other day, I had to enter many countries into an Adwords campaign. My client dictated to me the countries he didn’t want to market to on the phone. Google Adwords (a.k.a. “Google Ads”) doesn’t have a fast way to enter this list.
I would have to add all countries one by one and skip over the ones in my list. I knew there had to be a faster way. So I googled “list of Adwords countries”. That is when I found an article I wrote a few years ago on this subject!
It’s gotten a little easier to target or exclude countries or states in bulk. Below are lists of all countries, countries in each continent, or states in the USA.
Simply edit the lists as needed and copy/paste them into Google Ads.
Reminder that “Georgia” will default to Georgia the country, not Georgia the state.
Also: there are countries you cannot target in Google Ads due to sanctions imposed by the United States Office of Foreign Assets Control (OFAC): Crimea, Cuba, Iran, North Korea, Sudan, and Syria.
Why would you want to target all 50 states in the USA by state, and not simply add the entire country? In Google Ads, if you target the entire country, you’ll get click reporting on… the entire country. Adding each state individually will return finer reports, as well as allow you to adjust bids in specific states.
One more pro tip: After you are happy with your location targeting, go to the campaign Settings >> Locations. Click “Location Options.” Do not accept the default setting, of targeting people in, or who show interest in, your locations. Instead, choose “People in or regularly in” those locations.
Happy advertising!
Anguilla
Antigua and Barbuda
Bahamas
Barbados
Belize
British Virgin Islands
Canada
Costa Rica
Dominica
Dominican Republic
El Salvador
Greenland
Grenada
Guadeloupe
Guatemala
Haiti
Honduras
Jamaica
Martinique
Mexico
Nicaragua
Panama
Puerto Rico
Saint Kitts and Nevis
Saint Lucia
St. Vincent and the Grenadines
Trinidad and Tobago
United States
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Falkland Islands
French Guiana
Guyana
Paraguay
Peru
South Georgia and the South Sandwich Islands
Suriname
Uruguay
Venezuela
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus (see also under “Middle-East”)
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Moldova
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russia
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Turkey (see also under “Middle-East”)
Ukraine
United Kingdom
Vatican City
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Cape Verde
Central African Republic
Chad
Comoros
Congo-Brazzaville
Congo-Kinshasa
Cote d’Ivoire
Djibouti
Egypt (see also under “Middle-East”)
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
São Tomé and Príncipe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
Swaziland
Tanzania
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Armenia
Azerbaijan
Bahrain
Cyprus
Egypt
Georgia
Iraq
Israel
Jordan
Kazakhstan
Kuwait
Kyrgyzstan
Lebanon
Oman
Palestine
Qatar
Saudi Arabia
Tajikistan
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Yemen
Afghanistan
Bangladesh
Bhutan
Brunei
Cambodia
China
Hong Kong
India
Indonesia
Japan
Laos
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Pakistan
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
Timor-Leste
Vietnam
American Samoa
Australia
Christmas Island
Cocos Islands
Cook Islands
Federated States of Micronesia
Fiji
French Polynesia
Guam
Kiribati
Micronesia
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Palau
Papua New Guinea
Samoa
Solomon Islands
Tonga
Tuvalu
Vanuatu
Wallis and Futuna Islands
and we can’t forget…
Antarctica
(*Not including Crimea, Cuba, Iran, North Korea, Sudan / South Sudan, or Syria, as noted above.)
(*Not all of these are technically countries. Puerto Rico and Guam are both U.S. territories, for example. But if you target the USA in Google Ads, you will not be including Puerto Rico.)
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo-Brazzaville
Congo-Kinshasa
Cook Islands
Costa Rica
Cote d’Ivoire
Croatia
Cyprus
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Federated States of Micronesia
Fiji
Finland
France
French Guiana
French Polynesia
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Martinique
Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saint Kitts and Nevis
Saint Lucia
Samoa
San Marino
São Tomé and Príncipe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Korea
Spain
Sri Lanka
St. Vincent and the Grenadines
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
Wallis and Futuna Islands
Western Sahara
Yemen
Zambia
Zimbabwe
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Coumbia, United States
Florida
Georgia, United States
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
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