There are many Digital Marketing channels and platforms today. After over 20 years of experience in the field, I know which ones worked best for our clients. However, that does not necessarily mean that they will work best for your B2B company. Therefore, the best B2B tip I can give you is to test. Test different platforms and strategies to find out what works best.
Since you may not have the resources to test everything at once you should prioritize. In most cases, Google Ads will give you the best, fastest results so I recommend starting with this channel before you branch out.
Optimizing for organic traffic can have a great ROI, however if you are not in a small niche this can take a lot of time and resources. After starting your Google Ads campaigns, test the ROI of additional platforms and channels. Refer to your Google Ads campaigns to see which messaging works best. Use these messages in your campaigns on your other platforms to test further.
If you are limited by budget, then compare the ROIs on the new platforms and channels to the ROI on Google. This should guide you in making budget priority decisions. .