Web Analytics Segmentation and Low Fat Cottage Cheese
In the supermarket the other day I was happy to see a sale for low fat cottage cheese in a 3 pack. There were many
In the supermarket the other day I was happy to see a sale for low fat cottage cheese in a 3 pack. There were many
Anyone who does web analytics knows how easy it is to make a mistake. So it is not surprising that the New York Times published
Dashboards are important because they: Provide warning signals Provide people with an important information overview However, they can also be very dangerous. If your job
It seems like I am not the only one to be interested in the way doctors model their thinking. In his book “How Doctor’s Think”
I ran across Bounce Rate articles on the web recently and see that many people are wasting their time with this metric. A high bounce
Time on site is frequently used as a conversion proxy when conversions rates are too low to be statistically significant. Avianah Kaushik’s Occam’s Razor blog
When analyzing which ads work better you probably don’t break it down by keyword. This means you may come to the wrong conclusions. We recently
I found a web analytics book worth reading. Although I knew almost everything Avinash Kaushik wrote, I learned more from this book than any other