Web Analytics Segmentation and Low Fat Cottage Cheese
In the supermarket the other day I was happy to see a sale for low fat cottage cheese in a 3 pack. There were many 3 packs available and I soon found out why. The expiry date was fast approaching and my son nixed the purchase. Unfortunately there were no single low fat cottage cheese […]
SEO vs PPC Website Statistics Confuse the New York Times
Anyone who does web analytics knows how easy it is to make a mistake. So it is not surprising that the New York Times published an article which can be misleading. The NYT headline is “The Payoff of Ads on Search Engines” and reports on a study by Engine Ready that “visitors who get to […]
Dashboard Dangers and Web Analytics
Dashboards are important because they: Provide warning signals Provide people with an important information overview However, they can also be very dangerous. If your job requires you to interpret data and create actionable items you must have access to all the data. Don’t rely on someone to prepare a dashboard for you. Here why: You […]
“50 Kick-Ass Keyword Strategies” by Aaron Wall
A book on Keyword strategies. To me it seems that any Internet marketer is already doing all the insights mentioned in the promo text for this book. That is not to say that the book is not worth reading-chances are it may have some ideas you don’t know about. However for those who are too […]
What Every Web Site Marketer Should Read
I recently read an interesting book based on the following ideas: “Incentives are the cornerstone of modern life” Many websites use this fact of life by offering free products, free trials or free information. “The conventional wisdom is often wrong” That is why we always test our new website ideas. You do test don’t you? […]
Web Analytics Insights Improved by Using Medical Diagnostic Methods
It seems like I am not the only one to be interested in the way doctors model their thinking. In his book “How Doctor’s Think” Jerome Groopman tells of a hand problem he had. He visited a few doctors but none inspired confidence with their diagnosis or lack thereof. Finally, a young doctor decided to […]
Bounce Rate Analytics Can Be a Waste of Time
I ran across Bounce Rate articles on the web recently and see that many people are wasting their time with this metric. A high bounce rate can be because: The referring website is low quality. This happens a lot with social media sites The search engine is sending traffic through its images feature The keyword […]
Multivariate Testing and Online Dating
I know someone who had a dating service before the internet became popular. It was a very personalized service. She always had great stories (anonymous of course) and there was one in particular that has always stuck with me. Once she was yelled at by an irate customer. She had just come back from a […]
Time on Site as a Meaningful Metric
Time on site is frequently used as a conversion proxy when conversions rates are too low to be statistically significant. Avianah Kaushik’s Occam’s Razor blog entry shows how to segment visitors to get meaningful actionable data. Here is a table showing different keywords. It is clear that keyword 4 has the best time on site. […]
Google Adwords AB Testing Mistakes You Should Avoid
When analyzing which ads work better you probably don’t break it down by keyword. This means you may come to the wrong conclusions. We recently compared two ads as you can see in the screen shot below (I changed many of the details to protect the privacy of our client). Google Adwords AB tests must […]
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